When Facebook, along with siblings of Instagram, WhatsApp and others, went down earlier this week, it didn’t just bring down social media and messaging platforms: it also halted businesses. The 6+ hour outage meant for some, their company effectively ceased to be, unable to communicate or sell to customers without the use of one or […]
If you know the adage about the tree falling in the woods, you know that the most polished social media post, the best call to action, and the sharpest graphics don’t mean anything without engagement. It’s discouraging to do everything right on social media as a business and fail to get people to see, share, […]
With roughly a billion active users, businesses are jumping at the opportunity to develop immersive brand storytelling through video. Instagram Stories, Reels, and in-feed videos are great for providing engaging and dynamic insights that increase brand recognition and loyalty. However, many businesses are leaving out a simple yet major facet of their videos which is […]
It’s September, and that means it’s Thyroid Cancer Awareness Month. After our Chief Operating Officer Julia Becker Collins was diagnosed with thyroid cancer in 2020, it’s her wish and ours to shed light on this lesser-known cancer each year and what you can do about it. Thyroid cancer is less rare than you might think, […]
Like all things related to technology, Instagram is constantly evolving. Although being added to the platform in mid-2019 – what feels like a century ago – many users are still unfamiliar with creator accounts. While sharing some similarities with the business account, both types of profiles are geared toward different users. Depending on your goals […]
No one likes hearing negative things about their company, especially in the form of reviews on highly trafficked sites. It can be as easy to ignore them as not to search for them in the first place. But that’s a mistake. We live in a world where consumer options are growing each day, from global […]
Privacy policy updates usually aren’t newsworthy, but as marketers, we couldn’t help but tune into the headlines featuring Apple’s latest privacy updates. And as marketers, we had to delve in past the headlines to find out how Apple’s latest privacy updates are shaping our industry. During their annual developer conference, Apple announced a slew of […]
Alongside my work creating new Google Ads campaigns for our clients, I see my fair share of old and grand-fathered-in accounts of Google Ads still blissfully running ad campaigns that are years old. I understand that there’s definitely something said for the “if it ain’t broke…” mentality – after all, if you’re still getting leads […]
For your business, the Alphabet company has many tools, especially when marketing your company on – let’s face it – the only important search engine. Making sure your business is present on Google Maps with your Business Listing, monitoring Google Reviews, tracking website traffic with Google Analytics, and even spending money on Google Ads to […]
In a digital age where the internet is oversaturated by websites for every niche, competition has never been fiercer. On the internet, your competition isn’t just local. Depending on your industry, you could be competing statewide, nationally, or even globally. With roadmaps leading consumers in every which direction, how do you specifically direct them to […]