Image of the Google Search Console.

What the Heck is Google Search Console and How Do I Use It?

For your business, the Alphabet company has many tools, especially when marketing your company on – let’s face it – the only important search engine. Making sure your business is present on Google Maps with your Business Listing, monitoring Google Reviews, tracking website traffic with Google Analytics, and even spending money on Google Ads to […]
Aerial view of winding road in high mountain pass trough dense trees, meant to illustrate mapping your customer journey.

Drive Purchasing Decisions by Mapping Your Customer Journey

In a digital age where the internet is oversaturated by websites for every niche, competition has never been fiercer. On the internet, your competition isn’t just local. Depending on your industry, you could be competing statewide, nationally, or even globally. With road maps leading consumers in every which direction, how do you specifically direct them […]
A group of people sitting on a bench using their cellphones, representing new social media trends

Business Bootcamp: Tracking New Social Media Trends

Social media trends have the benefit of being quickly adopted. With quarantine contributing to consumers’ internet usage, these trends have caught fire even quicker than before. This rapid evolution in the field has presented businesses and social media marketers with brand new challenges when it comes to their online strategy. To help manage this dizzying […]
Two business people consult over graphs with a laptop in the foregrounf with a chart graphic.

Is It a Marketing Problem or a Website Problem? 3 Ways to Tell

Many of our website and SEO consultations start with “There’s a problem with my website.” Sometimes the client has analytics tracking clicks and traffic or is looking at their page ranking – but even more often is that they do not see leads generated from their site. Getting to that root cause opens up questions […]
A sign on top of a table next to a plant that reads "Face Mask Required"

How to Notify Your Clients of Your Ongoing Mask Policy

With Massachusetts rescinding the mask mandate for all industries – except for health care facilities and public transit – businesses no longer have to enforce face coverings. However, COVID-19 remains a very real threat, and masks are still an effective preventative against transmission. As a business owner, you have the right to continue to enforce […]
A plastic ruler measure the height of a tower of blocks that spell out "success"

Business Bootcamp: Measuring Success with Marketing Strategies

Approaching any task without a strategy can be overwhelming, and the same goes for marketing. With seemingly unlimited marketing channels – from print ads and brochures to social media and blogs – it can be tricky to figure out where to allocate your business’s resources. That’s why it’s so vital to establish your strategy before […]
Two female artisans surrounded by pottery on shelves staring at a laptop.

Marketing Hacks to Convert Your Side Hustle into Your Main Hustle

Many businesses have been born from hobbies, and it’s the path to a fulfilling career for many entrepreneurs. While starting your own business can be intimidating, the efforts are often rewarding. Yet, there’s nothing small about being a small business owner. By shouldering the immense task of becoming a business owner, not only are you […]
Business owner or marketer staring red-eyed at laptop, representing obsessing over a single analytics metric.

Obsessing Over a Single Analytics Metric: A Marketer’s Take

Here at Vision Advertising, one of the many hats I wear is “the SEO Guy” – upgraded to “the SEO Guru” when I get brought up in sales. And it’s true: while I came into marketing via writing, I soon learned that successful blog writing is part knowing how SEO works, from keywords to metadata. […]