Person typing on keyboard with images of email icons floating above, represending newsletters or emails.

Setting Up a Company Newsletter for Retention Marketing

Out of all forms of marketing, retention marketing is often the most overlooked. Many businesses will continue to focus their time, money, and branding on tracking down new customers, sometimes to the detriment and even alienation of their current users. Marketing and sales should always be looking forward to these new clients, but forgetting the […]
Julia Becker Collins at the Vision office with a laptop showing Branding workshop.

Branding Webinar: Our Recent Facebook Live Marketing Video

Last week, we had our first marketing webinar, right our Facebook page. While we’ve done many marketing workshops and other events in the past, using Facebook Live allowed us to reach even more people. What makes it especially useful is this 40-minute long webinar is now a permanent video on Facebook, allowing everyone to watch […]
Collection of awards and collateral from 40 Under Forty program.

Why Awards are an Important Part of Your Marketing

Every business and every employee within like to be recognized for their greatness. For some, it’s something that drives us; for others, it’s simply an appreciated side-product of their hard work. Regardless, for a business, an award is a marketing opportunity with short and long-term potential to help drive more customers, clients, and partnerships to […]

Branding Your Company’s Leadership on Social Media

Your business’s social media marketing should start with your business brand, but not end with it. The personal Facebook, Twitter, LinkedIn, and Instagram accounts of your company’s leaders should augment your business’s social media presence. By having those in your c-suite using their social media accounts to help market your business, you help put a […]
Content page lifting off monitor as an example of writing website content. Includes files, folders, books, and writing implements.

Creating Website Content: Where to Start

When we work with clients to create a new website, we often face the same hurdles. From a complete rebuild to a page-for-page recreation on a new platform with new visuals, page content plays a critical role. Alongside changes in layout, functionality, and format come changes to the written content, from adding in text for […]
Marketing meeting with several individuals going over data on electronic devices and printed documents.

Does Your Business Need a Marketing Plan?

When we start a discussion with clients, one of the first parts of our consultation is to go over their current marketing and their current business goals and see how the two line up. Often, much of our consultation with clients is exploring the goals marketing can provide (traffic, online presence, form submissions, etc.) and […]

How to Control Your Brand Online

Your brand – your company’s identity – should first and foremost be the story that you are telling. Controlling this narrative on the internet isn’t about tricky advertising or whitewashing over gaffs: it’s about being consistent with your brand online. Information about your company can be found numerous places online, so it’s up to you […]

Your Business’s Online Presence (and How to Improve It)

How do people find and connect with your business online? From Facebook to Google, from contact forms on your website to third-party apps, this network of online websites and tools is how you connect with customers and clients. The ability to manage these systems – collectively known as your online presence – and coordinate the […]