In our podcast episode, Evaluating Your Current Brand’s Strength and Weaknesses, co-hosts Julia and Laura talk all about branding—specifically what it is really. As a companion post to that podcast, we will deep-dive today into what online brand performance should be for larger, successful businesses and what traps to look out for. Learn how online […]
In our podcast episode, Risks and Rewards of Business Diversification, Julia and Laura discussed business diversification, both organically by evolving your company and quickly through the use of mergers and acquisitions. An important aspect of that is understanding your own company, such as its income streams—which almost always means your customers. But as your current […]
In our podcast episode, Mergers and Acquisitions: Opportunities and Pitfalls, Julia and Laura discussed the importance of mergers and acquisitions when it comes to business strategy, especially the importance of building trust and rapport with the affected parties before signing on the line. In this article, we’ll explore another aspect of M&A: how marketing factors […]
In our podcast episode, Building Strategic Partnerships and Collaborations, Julia and Laura discussed the importance of collaboration in any business, including how to strategically use partnerships to leverage business growth through better connections and efficiencies. In this article, we will explore when to set up these partnerships, uses of vendors and white label services, and […]
In our first podcast episode, Exploring New Market Frontiers, we discussed how important it is to explore your current and possible markets to grow your business and secure an exit strategy for yourself as a business owner. In this article, we want to double down on this topic to give you an understanding at the […]
We’re proud to announce the launch of our new business podcast: enVisioning Success! This podcast with two of our execs at Vision Advertising is all about making smarter decisions for your entrepreneurial journey, from established businesses leading their industry to those just starting out. CEOs, small business owners, and visionaries of all stripes will find […]
A website you haven’t updated in years, a partially filled-out social media profile, and no one knows who managed your Google Business listing: sound familiar? If you’ve got a well-established business but a poorly established online business presence, you’re leaving money on the barrelhead for easy inbound marketing. From locating your business online to finding […]
Building a business from the ground up isn’t easy, and it’s easy to overlook a marketing department on your way to the top. But once you hit a plateau, that missing component might be holding you back. From better strategy to better branding and larger audiences, learn what you’re missing out on with no marketing […]
This article originally appeared in the Worcester Business Journal on September 18, 2023. Competing for top talent in this post-2020 world with the Great Resignation and quiet quitting is challenging, especially for small businesses like mine. Yet, our 10-person agency had a 100% retention rate the first two COVID years, and we’ve hired two full-timers […]
While as individuals we’ve all had experience with social media, as a marketing tool for a business, social media is an entirely different beast. Julia Becker Collins has partnered with the Massachusetts Innovation Network to bring her “Making Social Media Work for You” webinar crash course to their audience of startups, business advisors, and innovators. […]