Multiple fish drawn on a chalkboard, with a majority of them being white in color and swimming left and one being yellow and swimming right, used to depict creative differentiation

Creative Differentiation: Embracing Uniqueness in a Competitive Industry

Your product can be the solution to all life’s problems, but if you have a slew of doppelgangers selling the same merchandise, you’ll still struggle to gain a foothold in your industry. Like our parents used to say, you must embrace your uniqueness. People want to see what sets you apart from others, as the […]
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COVID-19 Weekly Roundup: Fifteenth Installment

The Baker–Polito Administration continues to respond to the state’s slow but steady increase in COVID-19 cases. With many school districts reopening in Massachusetts this week, some of the administration’s priorities have been shifted toward keeping students and teachers safe. Furthermore, the Commonwealth is allocating further resources to communities and unemployed citizens who continue to be […]
Julia Becker Collins sitting in her office with interns with Thyroid Cancer Awareness Ribbon in foreground.

Thyroid Cancer Awareness Month & Julia Becker Collins

September is Thyroid Cancer Awareness Month! As our Chief Operating Officer Julia Becker Collins is currently battling thyroid cancer, it’s her wish and ours to shed light on this lesser-known cancer and what you can do about it. While innovations in cancer research, public awareness, and self-exams mean most cancers are in decline, thyroid cancer […]
Coronavirus molecules surrounding silhouettes of people with"COVID-19 Weekly Roundup" written over top

COVID-19 Weekly Roundup: Fourteenth Installment

Massachusetts’ phased reopening is at a standstill, but the state’s efforts to improve economic recovery and revise travel restrictions. As the number of positive cases slowly rises, the Baker–Polito Administration continues their near-daily updates on the changes occurring in response to COVID-19. For local businesses, it’s essential you keep up to date with the adjustments […]
An overhead shot of a person sitting cross-legged with a laptop on their laptop in a video conference. A coffee mug, notepad, box, and cellphone rest on the floor beside her.

Reimagining Company Culture During and After COVID-19

The pandemic has challenged the conventional definition of company culture. Since quarantine began, business owners have struggled to determine the new role of the office and bypass the hurdles of remote collaboration. Discovering this new work culture requires breaking down the changes that have occurred in the times of COVID-19. Companies have been reimagining the […]
Coronavirus molecules surrounding silhouettes of people with"COVID-19 Weekly Roundup" written over top

COVID-19 Weekly Roundup: Thirteenth Installment

While the reopening phase remains unchanged, the Baker-Polito administration continues to provide updates and changes, including tackling school reopenings and providing relief to combat food insecurity in the Commonwealth. As such, we find it important that everyone is aware of the weekly changes and how they can potentially affect local businesses. Read further to discover […]
Close up of man working with laptop computer.

Can I Even Write a Blog About My Industry?

The internet is built on words. In Search Engine Optimization (SEO) terms, it’s how we get people to see ourselves and our websites: through proving our worth through these searchable, indexable words. Blogs are an excellent resource for marketing on so many levels, from showing expertise you can share on social media to ranking higher […]
Coronavirus molecules surrounding silhouettes of people with"COVID-19 Weekly Roundup" written over top

COVID-19 Weekly Roundup: Twelfth Installment

With active COVID-19 cases slowly on the rise in Massachusetts, the Baker–Polito Administration continues to roll out new regulations in an attempt to decrease the spread. While there weren’t many additions, the announcements released last week aimed to build upon the state’s gradually increasing restrictions since the start of Phase 3. The following COVID-19 updates […]
A person's thumb installing the Facebook app on their cellphone despite the Facebook advertising boycott

Why Did the Facebook Advertising Boycott Fail?

By the end of July, more than a thousand companies reduced or completely suspended their advertising on Facebook. Major corporations, including Mars, HP, and Coca Cola, continue to remain steadfast in their boycott of the social media platform. However, despite their efforts to foster change regarding Facebook’s free speech and misinformation policies, their actions have […]