Compliance binder on boardroom table in reference to CCPA

Keeping in Compliance with the CCPA

Although the California Consumer Privacy Act (CCPA) went into effect on January 1st, it’s never too late to ensure your business is compliant with its slew of new regulations. For the sake of your business, it’s imperative you discover the ways the CCPA will affect your company and the hefty fines involved if you are […]
Silhouette of Lock over United States Map signifying new California Consumer Privacy Act with Vector Background

What is the California Consumer Privacy Act?

Since the new year, your inbox has probably become acquainted with the phrase, “privacy policy update.” For this, you can blame California’s new privacy law, the California Consumer Privacy Act (CCPA), that went into effect January 1st, greatly affecting the ways companies collect and store consumer data. The CCPA can affect all businesses online, regardless […]
Headshot of Steven Chisholm, VIsion's Inbound Marketing Specialist.

Interview with Steven Chisholm, Vision’s Inbound Marketing Specialist

It’s important to get to know the people you’re partnering with when it comes to working with a marketing agency. Beyond our leadership team, we have additional staff specialists who manage clients, projects, and roles here at Vision Advertising. This article highlights one of our staff members you might be working with, especially if you’re […]
Internship text surrouned by icons and images next to intern working on laptop.

Running a Successful Internship Program: Webinar Video

Last month, we ran our second Facebook Live marketing workshop, this time dealing with running an internship program. Now that video stands as a webinar to help you get started with building a plan that both your business and interns can get behind. We’ve been running our program for years: learn in this video what […]
Headshot of Catrina Gardner, Vision's Social Specialist.

Interview with Catrina Gardner, Vision’s Social Media Specialist

It’s important to get to know the people you’re partnering with when it comes to working with a marketing agency. Beyond our leadership team, we have additional staff specialists who manage clients, projects, and roles here at Vision Advertising. This article highlights our staff members you might be working with, especially if you’re in the […]
Various business individuals talking about a business, example of testimonials and reviews.

In The News: How testimonials shape your business’s reputation

This article originally appeared in the Worcester Business Journal on October 28th, 2019. Today more than ever, the reputation of a business is linked to what people say about it online. Yelp to Facebook reviews, Google listings to Glassdoor: these services allow a quick review of stars and top comments to help influence decisions. While […]
Person typing on keyboard with images of email icons floating above, represending newsletters or emails.

Setting Up a Company Newsletter for Retention Marketing

Out of all forms of marketing, retention marketing is often the most overlooked. Many businesses will continue to focus their time, money, and branding on tracking down new customers, sometimes to the detriment and even alienation of their current users. Marketing and sales should always be looking forward to these new clients, but forgetting the […]
Julia Becker Collins at the Vision office with a laptop showing Branding workshop.

Branding Webinar: Our Recent Facebook Live Marketing Video

Last week, we had our first marketing webinar, right our Facebook page. While we’ve done many marketing workshops and other events in the past, using Facebook Live allowed us to reach even more people. What makes it especially useful is this 40-minute long webinar is now a permanent video on Facebook, allowing everyone to watch […]
Collection of awards and collateral from 40 Under Forty program.

Why Awards are an Important Part of Your Marketing

Every business and every employee within like to be recognized for their greatness. For some, it’s something that drives us; for others, it’s simply an appreciated side-product of their hard work. Regardless, for a business, an award is a marketing opportunity with short and long-term potential to help drive more customers, clients, and partnerships to […]