A brand’s image is a significant factor that weighs into a consumer’s decision to buy. If you’re currently in good standing in your industry, it’s obvious to you by now that reputations aren’t built in a day. They require a strong dedication to customer satisfaction. Yet, no matter how long it took you to build […]
At the beginning of October, someone over at Facebook spilled their morning coffee on the ethernet cable, shutting down all their major services for six hours. Well, that’s not exactly how it went, but an error during routine maintenance did leave businesses without access to their Facebook, Instagram, and WhatsApp accounts. This unveiled a significant […]
If you know the adage about the tree falling in the woods, you know that the most polished social media post, the best call to action, and the sharpest graphics don’t mean anything without engagement. It’s discouraging to do everything right on social media as a business and fail to get people to see, share, […]
It’s September, and that means it’s Thyroid Cancer Awareness Month. After our Chief Operating Officer Julia Becker Collins was diagnosed with thyroid cancer in 2020, it’s her wish and ours to shed light on this lesser-known cancer each year and what you can do about it. Thyroid cancer is less rare than you might think, […]
Privacy policy updates usually aren’t newsworthy, but as marketers, we couldn’t help but tune into the headlines featuring Apple’s latest privacy updates. And as marketers, we had to delve in past the headlines to find out how Apple’s latest privacy updates are shaping our industry. During their annual developer conference, Apple announced a slew of […]
Like for most businesses, 2021 for Vision Advertising has been adjusting to the new normal – everything from how we’re running our business to the changing demands of our clients. That’s why it’s so good to see that some things never change – namely the Worcester Business Journal releasing another Book of Lists for Central […]
Social media trends have the benefit of being quickly adopted. With quarantine contributing to consumers’ internet usage, these trends have caught fire even quicker than before. This rapid evolution in the field has presented businesses and social media marketers with brand new challenges when it comes to their online strategy. To help manage this dizzying […]
Approaching any task without a strategy can be overwhelming, and the same goes for marketing. With seemingly unlimited marketing channels – from print ads and brochures to social media and blogs – it can be tricky to figure out where to allocate your business’s resources. That’s why it’s so vital to establish your strategy before […]
If the current trajectory of COVID-19 data is any indication, this summer will be one for the ages. Businesses can finally breathe a long-awaited sigh of relief as Massachusetts announced a significant withdrawal of restrictions and the percentage of fully vaccinated residents tops the halfway mark. With the future looking a little brighter – and […]
Social media is another way to blend strategy and creativity to draw consumers, and as a business, it’s important to decode the disconnect between your brand and ordinary users. Fortunately, the answer to this problem can be discovered without needless guesswork. Treating social media as an asset allows you the opportunity to invest the resources […]