Members of the Vision Advertising team were thrilled to attend the second annual She’s Local: Central Massachusetts Conference for Women earlier this month. Though the day was jam-packed with inspiring keynote speakers, networking opportunities with 300 other local women, and resourceful workshops, the highlight for our staff was getting to see Vision’s Communications Manager, Catrina Gardner, present as part of a panel of industry professionals on the power of your personal brand. Read on for an overview of the discussion as well as more resources to help you tell your story. 

How to Tell Your Story: Ways Your Personal Brand Can Propel You Forward

Alongside the CEO of GEM Marketing Solutions, Jennifer Hernandez; as well as the owner, brand photographer, and brand videographer at Teresa Hnat Studio, Teresa Hnat; Vision’s own Catrina Gardner presented two back-to-back sessions the morning of the conference to a room full of about 50 to 60 professional women from the Central Mass region. Although conference attendees represented a wide range of industries, it’s safe to say that the one thing every profession and every business has in common is the need for a unique brand of their own.

With that in mind, event planners, marketing managers, budding entrepreneurs, real estate agents, life coaches, and dozens of other women showed up to this interactive workshop, “How to Tell Your Story: Ways Your Personal Brand Can Propel You Forward,” to hear how other professionals have built brands that have set them apart from the rest. All three panelists shared their experiences navigating their own journey of learning to show up to the world authentically. Session attendees walked away knowing:  

• How to identify their own unique qualities and experiences that create the bedrock of their personal brand. 
• How to craft a compelling narrative that tells their own story in a way that is authentic, relatable, and impactful to others. 
• How to build connections with others through their personal brand, and how to leverage those connections to achieve personal and professional growth. 

About She’s Local and Their Conferences for Women

With conferences taking place in several Massachusetts and Greater New England communities (Central Mass, MetroWest, Pioneer Valley, Merrimack Valley, South Shore, and Westchester/Fairfield), She’s Local aims to bring women together with a shared objective to support, connect, and inspire one another. In their own words, “She’s Local creates affordable, relevant, and relatable experiences for local women, close to home.” You can learn more about the organization by visiting its website here, and learn more about the Central Mass conference by visiting its dedicated website here. 

Further Reading on Branding  

If you’re ready to tell your story but need some guidance, or if you’re simply interested in personal and professional branding, you can check out our blog for several useful resources, including:  

• How to Control Your Brand Online
• Company Branding: The Importance of Consistency
• Branding Webinar: Learning the Basics of Brand Marketing with Vision
• Your Brand Is More than Your Logo
• Branding Your Company’s Leadership on Social Media 

With this Central Mass Conference for Women workshop being just one instance, Catrina and other Vision employees (like Julia Becker Collins) regularly share their expertise on branding and other marketing-related topics. But we don’t just talk about these things—we actually DO them for brands like yours! Coming up on 25 years in operation, Vision Advertising is your go-to full-service marketing agency for 360° brand support—including global brand management. Contact us today to enlist our services or to inquire about speaking opportunities for your next event!