Branding Webinar: Learning the Basics of Brand Marketing

COO Julia Becker Collins ready for her FB Live webinar. Last week, we hosted the other half of our marketing webinar on Facebook Live, Your Brand is More Than Your Logo! While we’ve done many marketing workshops and other events in the past, using Facebook Live is allowing us to reach a broader audience. And what’s more, now that we’ve got both parts of this branding video up alongside an hour-long introduction to the basics of brand marketing, there’s a permanent video series on Facebook, allowing everyone to watch and rewatch the video as well as review all the comments and Q&A generated by the video.

What You’ll Learn about Brand Marketing

This FB Live event, titled “Your Brand is More Than Your Logo,” will help businesses and entrepreneurs get a firm understanding of the basics of branding. Expect examples, basic concepts of online branding, and understand all the components that go into that simple word of “brand.” In this video, our own Chief Operating Officer Julia Becker Collins will teach you about:

  • How a brand can support and hyper-charge your business.
  • The importance of brand consistency across all platforms.
  • Understanding and using your brand to its capacity.
  • Recent notable brand moments from a company and marketing perspective.

Vision Workshops: Your Brand is More Than Your Logo Enjoy the embedded video below (or watch it on Facebook here). Make sure to visit our Facebook page for more marketing advice. Leave comments if you have any questions.

Dive into the Second Part of Your Brand is More Than Your Logo

Want to learn more? Check out our second part of this presentation! You can find it embedded in our blog post here: Branding Webinar: Our Recent Facebook Live Marketing Video or find it on our Facebook Live videos here.

Further Reading on Brand Management

Want to learn more? Check out our blogs for more marketing knowledge and execution. Here are a few of our recent blogs on branding:

We hope you had fun watching the video. Interested in being there at the next event? Make sure to check out Vision Advertising’s Workshop Series page for the dates and times of all our events, online and off. If you’re looking for more hands-on assistance, check out our brand management services and reach out to us to start a discussion today.

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About the author : Alex Geyer

Alex wears many hats, and not just because he’s bald. A writer by background, Alex writes “content” for Vision – anything from social media statuses to blogs to website copy and beyond. In addition, as Senior Brand Strategist, he builds and maintains all search engine advertising for Vision, manages multiple client projects, and herds many meetings. In his free time, he starts and stops writing novels, reads a copious amount of fiction, plays video games, and an enthusiastic chef at home. He’s trying to become a better plant daddy.

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