As business owners, we tend to market only on platforms we feel comfortable with. When new social media trends arise, it can feel like you’re losing ground when it comes to marketing. However, all social media platforms are not built the same, and depending on your audience, you might be just as present as always. […]
We’ve all had that moment where we’ve looked at a company’s social media – from an expensive commercial to a simple text post – and thought, “What the hell were they thinking?” While we all hope we won’t think this when we see some of our own business’s marketing, it can happen. From simple tone-deaf […]
When Facebook, along with siblings of Instagram, WhatsApp and others, went down earlier this week, it didn’t just bring down social media and messaging platforms: it also halted businesses. The 6+ hour outage meant for some, their company effectively ceased to be, unable to communicate or sell to customers without the use of one or […]
Like all things related to technology, Instagram is constantly evolving. Although being added to the platform in mid-2019 – what feels like a century ago – many users are still unfamiliar with creator accounts. While sharing some similarities with the business account, both types of profiles are geared toward different users. Depending on your goals […]
Social media trends have the benefit of being quickly adopted. With quarantine contributing to consumers’ internet usage, these trends have caught fire even quicker than before. This rapid evolution in the field has presented businesses and social media marketers with brand new challenges when it comes to their online strategy. To help manage this dizzying […]
Instagram is continuously finding ways to revolutionize its platform, making it an ideal location to gain free exposure for your business. However, regardless of the ever-evolving features, without the right tools at your disposal, the feedback for your social media advertising can seem stagnant. In the case of Instagram, one of the elements that most […]
Social media levels the playing field for companies big and small. While having buying power certainly helps with ad campaigns, a smart approach to strategy and creativity is what truly helps a business shine. But the pressing questions that weigh on the minds of most small business owners and entrepreneurs are: On which platform(s) should I […]