Social media on textiles.

The Leap into Social Media as an Established Brand

For new brands, social media is a way of establishing a customer base. For older brands that are already successful, social media is about expanding that customer base. This blog is for the latter: established, successful brands that are looking to seriously develop a plan to get into social media. In many ways, becoming established […]
Facebook on business laptop.

Can You Effectively Promote B2B Services on Facebook?

While other social media platforms might be “up and coming,” it’s Facebook that is the current social media giant with 2.07 billion (with a b) monthly active users and 68 percent of US adults having an account, according to a stats round-up by Hootsuite. People connect, post, and read about each other’s lives all the […]
Meeting about restaurant marketing.

Marketing Your New Restaurant Hospitality Group

You’ve established multiple restaurants, built brands and opened new locations. Now it’s time to take it one step further. Expanding into a hospitality group is an exciting adventure for any entrepreneur. This can be a hectic time for the owner, as these events often happen in conjunction with launches of new brands and locations. With […]
Marketing strategy for finding customers.

Comparing Outbound and Inbound Marketing

When marketing and advertising agencies start to talk about marketing strategies for your business, you’ve probably heard the terms “outbound marketing” and “inbound marketing.”  What on the surface just seems like insider jargon or buzz words actually explains the two major schools of thought when it comes to advertising and marketing your company, and the […]
social media platform logos

Social Media Platforms; Where Does Your Audience Live?

Facebook, LinkedIn, Instagram, Twitter—these are just a few of the many social media platforms available to business owners. Given these tools to help grow your online presence, how do you find which platform is best for your business? As a business owner using social media, one of your goals is to figure out where your […]

Top Reasons to Use a Small Agency for Your Internet Marketing

It’s 2017. You know you need to be doing more advertising and internet marketing, but you’re confused on the next step. Your business simply can’t keep up with the amount of internet marketing that your other small business owner competitors are doing in the digital space. As you’re drowning in the day to day duties […]