Quick Easy Rule for Effective Marketing Pieces

To get the optimal ROI (return on investment) for your marketing dollars, when creating a marketing piece, keep this rule in mind:

You must be able to read the headline OUT LOUD in less than 4 seconds, the sub-header in less than 8, and effectively tell your story in a few simple words.

Brevity = Sales<< >>Regular Marketing = Regular Cash Flow

About the author : Laura DiBenedetto