There are a lot of buzzwords and jargon in the marketing industry, and while on this blog we try to avoid them, explaining them is even better. In the enVisioning Success podcast episode, Integrative Marketing Campaigns: Cohesive Multi-Channel Approaches, co-host Julia and Laura go through the “$50 sentence” of that title to explore multi-faceted marketing […]
We’ve all heard when it comes to marketing, content is king. But what kind of content is there, and which makes the most sense for your brand and industry? In their most recent episode, Content Strategy for the Modernized Brand, enVisioning Success podcast hosts Laura and Julia review how refreshing your brand means refreshing your […]
When it comes to modernizing your brand, it can be easy to just focus on a new logo, color palette, and all the glitz of a new website. But that’s only a part. In our podcast episode, Modernizing Brand Identity Balancing Past and Future, co-hosts Julia and Laura go over many parts of your brand […]
In our podcast episode, Evaluating Your Current Brand’s Strength and Weaknesses, co-hosts Julia and Laura talk all about branding—specifically what it is really. As a companion post to that podcast, we will deep-dive today into what online brand performance should be for larger, successful businesses and what traps to look out for. Learn how online […]
In our podcast episode, Risks and Rewards of Business Diversification, Julia and Laura discussed business diversification, both organically by evolving your company and quickly through the use of mergers and acquisitions. An important aspect of that is understanding your own company, such as its income streams—which almost always means your customers. But as your current […]
In our podcast episode, Mergers and Acquisitions: Opportunities and Pitfalls, Julia and Laura discussed the importance of mergers and acquisitions when it comes to business strategy, especially the importance of building trust and rapport with the affected parties before signing on the line. In this article, we’ll explore another aspect of M&A: how marketing factors […]
In our podcast episode, Building Strategic Partnerships and Collaborations, Julia and Laura discussed the importance of collaboration in any business, including how to strategically use partnerships to leverage business growth through better connections and efficiencies. In this article, we will explore when to set up these partnerships, uses of vendors and white label services, and […]
In our first podcast episode, Exploring New Market Frontiers, we discussed how important it is to explore your current and possible markets to grow your business and secure an exit strategy for yourself as a business owner. In this article, we want to double down on this topic to give you an understanding at the […]
We’re proud to announce the launch of our new business podcast: enVisioning Success! This podcast with two of our execs at Vision Advertising is all about making smarter decisions for your entrepreneurial journey, from established businesses leading their industry to those just starting out. CEOs, small business owners, and visionaries of all stripes will find […]