Podcasts have been around for some time, but their popularity has grown over the last couple of years, especially during the pandemic. As of writing, there are 464.7 million podcast listeners around the globe, and there are shows for just about every interest. From news, politics, business, finance, and sports to even more niche topics […]
For those outside of the industry, marketing and advertising may seem like—and are often used as—interchangeable terms. While the two concepts are closely related, they aren’t the same thing. And in order for your business to be successful with either, you need to understand the distinction, as well as when and how each is put […]
Prior to developing strategic marketing for any business or organization, there are several things to consider. When our agency is working with new clients, we identify their target audiences, their specific business goals, and the marketing resources available to them. Taking these factors into account is crucial for determining what types of media are possible […]
Marketing professionals are often heard saying that an email subscriber list is one of the most—if not the most—important, valuable elements of a business’ marketing strategy. Sure, you can post on social media platforms, run print and digital ads, and blog about your products or services. And while these are all worthy marketing approaches, none […]
Doing online marketing without a plan is a recipe for disaster, but doing a marketing plan without doing your homework can be almost as bad, especially when there’s a significant budget behind it. Without doing research, setting goals, and figuring out values, your marketing is going to be less effective – especially if you’re not […]
Remember free samples of artisan jams at the grocery store? Do you miss the days of winning over clients by hosting compelling seminars? Engaging in these in-person marketing activities seems a lifetime ago. With the persistent struggle against COVID raging on, business owners and entrepreneurs are wondering whether they’ll ever be able to pursue in-person […]
It’s already almost the end of 2022. For your business, do you feel like you’re still stuck in 2020? These last couple of years have played hell with long-term business strategies, so it’s time to pivot to avoid continuing to miss goals – assuming you’ve planned that far. In this webinar, our COO Julia Becker […]
In a digital age where the internet is oversaturated by websites for every niche, competition has never been fiercer. On the internet, your competition isn’t just local. Depending on your industry, you could be competing statewide, nationally, or even globally. With roadmaps leading consumers in every which direction, how do you specifically direct them to […]
Many businesses have been born from hobbies, and it’s the path to a fulfilling career for many entrepreneurs. While starting your own business can be intimidating, the efforts are often rewarding. Yet, there’s nothing small about being a small business owner. By shouldering the immense task of becoming a business owner, not only are you […]
Your product can be the solution to all life’s problems, but if you have a slew of doppelgangers selling the same merchandise, you’ll still struggle to gain a foothold in your industry. Like our parents used to say, you must embrace your uniqueness. People want to see what sets you apart from others, as the […]