In the time I’ve worked for Vision, clients have come and gone. Some become life-long partners for us, while others come and go after a bumpy relationship. Being a good client isn’t about how demanding you are, or your personality, or your expectations: it’s about working together with your marketing agency. By doing this your […]
As some of you know, I am the founder of this company, and also some years back, I started the World Green Business Association (WGBA), which only survived a few months. I learned a lot in my journey as founder of the WGBA, and learned even more when it ultimately was crushed under the weight […]
– Part I Some people see creating a marketing plan for their business as a necessary evil. It’s time consuming. It’s hard for you, the small business owner, to devote that time. Even when you do create one, the plan quickly becomes irrelevant the more that time passes without implementing it. So why make one, […]
Starting a business? Good – keep reading. This is information every soon-to-be-entrepreneur needs to know, EVEN IF, you’ve already owned a business. Since 1999, I’ve consulted for hundreds of entrepreneurs, and taught lectures for literally thousands. In that time, I’ve certainly observed a few things about why and how people succeed, and why and how […]
Valentine’s Day is that magical day that restaurant owners in New England rely on to
‘Tis the season for giving and receiving. This year we’re giving away a couple handfuls of holiday marketing ideas to help your small business grow.
Business Ethics·Highlights·Internet Marketing·Marketing Process·Relationship Marketing·Small Business·Social Media Marketing
The Power of Saying ‘Thank You’ in Business
Giving thanks shouldn’t be reserved for the holiday season. Find reasons to say ‘thank you’ for all of the little things in life, and in business, no matter what time of year it happens to be.
Highlights·How To·Internet Marketing·Marketing Process·Search Engine Marketing·Search Engine Optimization
4 Essential Keyword Optimization Tips
Keyword optimization is the process of researching, analyzing and choosing the most suitable keyword phrases for your content, and your audience. If you are trying to optimize for Google, you absolutely cannot neglect keyword research.
Highlights·Internet Marketing·Marketing Process·Relationship Marketing·Small Business·Social Media Marketing
Why Your Brand Shouldn’t Be on Every Social Network
One of the best social media marketing tips is this: don’t try to do it all. If you think that your company can devote its resources to every social network and be successful, you may want to reconsider.
The definition of “white paper” can vary from person to person, company to company, industry to industry. In short, a white paper is an authoritative report or guide that solves a reader’s problem, answers their question, or helps them make a decision.