Business Bootcamp: Business and Marketing Strategy – Starting Off 2022 Right

Woman in sneakers at starting line with 2022 on it.

It’s already almost the end of 2022. For your business, do you feel like you’re still stuck in 2020? These last couple of years have played hell with long-term business strategies, so it’s time to pivot to avoid continuing to miss goals – assuming you’ve planned that far. In this webinar, our COO Julia Becker Collins outlines how to set yourself up for success next year by planning your business and marketing strategy right now.

What You’ll Learn About Planning Your Marketing for Next Year

As a business leader, it’s important to look back on what did and didn’t work in the previous year now, so you’re not playing catch-up the next two quarters. It’s time to find your weaknesses and strengths and pivot into both. In this webinar, COO Julia Becker Collins will offer the tips and tricks needed to make business goals and a marketing plan to achieve them, such as:

  • Taking inventory of what went right (and wrong) this year.
  • Discussing pivots, including ones you’ve done in the past and planning for the future.
  • Breaking down what a basic business strategy should be for businesses, including scaling up and down for scale and team size.
  • Building reasonable business goals and making a marketing plan around them.
  • Managing your limited resources of time, money, and expertise.
  • Avoiding “spaghetti marketing” of wasting time to see what sticks.

Business Bootcamp: Business and Marketing Strategy – Starting Off 2022 Right

Enjoy the video below or watch it on Facebook. We also have a growing catalog of informative webinars covering other topics on our Facebook Page, including discussions about pivoting your marketing like Facing Crises with Candid Communication and Pivoting Plans in COVID-19: Learning to Adapt. If you have any questions or opinions, leave a comment – we’re always excited to hear from our audience!

Further Reading on Business and Marketing Strategy

Want to find more resources when it comes to building strategy for your marketing and business goals? Check out our blogs. Here are a few posts you might find interesting, including ones mentioned in the webinar:

If you don’t have the time and expertise when it comes to business and marketing strategy, you’re not alone. At Vision Advertising, we have helped countless businesses with their marketing and business strategy, including for the “new normal” of 2020 and beyond. If you’re looking to build a better 2022 for your business and need help, contact us today, and we’ll build and execute a new plan with our consultation services and marketing planning.

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About the author : Alex Geyer

Alex wears many hats, and not just because he’s bald. A writer by his background, Alex writes “social media content” for Vision – anything from social media statuses to blogs to whitepapers and beyond. In addition, he builds and maintains all search engine advertising for Vision’s clients, along with social media advertising for others. In his free time, he starts and stops writing novels, compiles tabletop roleplaying system conversions, and cooks a mean Chicken and Dumplings avec Peas. A videogame enthusiast, he is also developing his first video game with the startup game studio, Pretty Weird. He is terrible with plants*.

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