The month of June is Pride Month, where you’ll see many companies switch out their logos and headers for rainbow versions and slogans such as “Love is Love.” This is an example of online branding businesses do for events, usually as part of a larger marketing program, to show support and celebration of the message […]
Here at Vision Advertising, we believe it’s important to know who you’re partnering with when it comes to working with a marketing agency. From in-person meetings at our office to networked meetings over video and phone, the personal connections you make with our staff make for better communication and marketing. This article, like several in […]
Video content is growing to be more and more popular to many businesses for a marketing tactic. It has grown so much that it’s almost expected that you have a video on your website. Video marketing has become a huge part of digital marketing and according to HubSpot, 81% of businesses use video as a […]
There’s a saying: “Make new friends but keep the old. One is silver, and the other gold.” For almost all businesses, their strength and income are based on who currently uses their products and services, not who might. Outside of valuation, potential won’t make you money. Therefore, it’s interesting that so many companies focus on […]
One of the perks and perils of being a modern company is your online presence. Without having to do anything yourself, information will be collected and submitted to help people find you. Some of this information is inherently useful, such as providing directions and operating times. But others are two-edged and can hinder as much […]
Here at Vision Advertising, we make a lot of websites, and do a lot of reporting. The two are very related. Regardless if the site is for a restaurant or a rotary manufacturer, they all have one thing in common – we set up a Google Analytics account for them and install a tracking code. […]
There can be a wide gap between the website your business currently has and the website it needs. This isn’t just personal preference: depending on the age, functionality, and content on your website, you could be missing out on more visits, actions, and purchases. While age is the biggest contributing factor (older websites simply don’t […]
Starting your digital marketing can be an exciting and nerve-wracking experience. The bar for entry has never been lower but can quickly overwhelm businesses as they try to keep up. It’s easy to invest too much time and energy or lose sight of objectives as you chase the next big thing. In this blog, we’re […]
Here at Vision Advertising, we handle both website design and development in house. One of the biggest challenges we have in the world of web development is explaining to clients how an online store fundamentally changes a website, and how bolting on e-commerce to an existing website can cause big problems to both the user […]
B2B marketing has always been a challenge. You’ve got a smaller audience versus B2C companies with a large pool of customers and increased competition in your field. What many companies lose sight of with their sales and marketing is the importance of remembering that their target businesses are still composed of people. By targeting that […]