Here at Vision, I write a lot of blogs. I’ve written… I can confidently say “hundreds” for both B2B and B2C clients and for this website. And more than just writing them, we’ve looked their impact on the back end: from engagement when we share them on social media to the percent of web traffic […]
For new brands, social media is a way of establishing a customer base. For older brands that are already successful, social media is about expanding that customer base. This blog is for the latter: established, successful brands that are looking to seriously develop a plan to get into social media. In many ways, becoming established […]
To learn more about a potential marketing partner, it’s important to ask questions. However, it’s all about asking the right questions: ones that provide the most useful information. If you’ve ever attended a seminar about sales, you’ve probably heard about finding the client’s “pain” – the root cause. This is what this blog is all […]
Over here at Vision Advertising, we’ve run our fair share of Google AdWords campaigns. On campaigns that I’ve worked on personally, we’ve had ones that worked fantastically, ones that have worked satisfactorily, and ones that we paused and moved clients over to other forms of online advertising. The simple fact is that AdWords isn’t going […]
While other social media platforms might be “up and coming,” it’s Facebook that is the current social media giant with 2.07 billion (with a b) monthly active users and 68 percent of US adults having an account, according to a stats round-up by Hootsuite. People connect, post, and read about each other’s lives all the […]
You know as a business you should have a social media presence, but it can often feel like a huge hurdle. Social media engagement requires planning, design, and constant posting and monitoring. However, that first post can be the biggest step of all, because it requires you to figure out how you will approach your […]
Here at Vision Advertising, we create a lot of websites for a lot of clients. From those with established websites looking for a refresh or a rebranding, to those excited to be making a website for the first time. One thing most of those clients will need is content for their website. Most of our […]
Vision Advertising is a website design and development agency, with domain and hosting partners. This means working with us you can go from concept to full-functioning website with one marketing company. A part of our services, regardless of if you host with us or not, is regular web maintenance built into most of our flat-rate […]
Content marketing·Internet Marketing·Marketing Process·Relationship Marketing·Search Engine Marketing·Social Media Marketing
Comparing Outbound and Inbound Marketing
When marketing and advertising agencies start to talk about marketing strategies for your business, you’ve probably heard the terms “outbound marketing” and “inbound marketing.” What on the surface just seems like insider jargon or buzz words actually explains the two major schools of thought when it comes to advertising and marketing your company, and the […]
For many of our prospective clients, we advise blogging as a way to help them improve their SEO, page ranking, social media use, and to provide content to bring in new customers. These are just some of the reasons we advise them – and you – to include regular blogging as part of a balanced […]