A while back in 2012, we wrote an article, 14 Restaurant Marketing Tips for Success Online and In the Restaurant. However, as with everything on the internet, a lot has changed within these last five years. Just like in the last blog, this article is designed to help you look at your marketing plan, blow […]
You might have heard: we do website development among our other marketing and online presence services. As such, we spend a lot of time talking to first-time website owners about the various parts that comprise a complete website, from domain and hosting to DNS and FTP. Recently getting an SSL certificate has become a high […]
First, The History To understand the significance of website creation tools, it’s important to have a little history lesson. The lifespan of the modern Internet is still pretty young. Back in the early 90s, the Internet was a place of browsing directories of files on specialized operating systems. This slowly expanded with the use of […]
Okay, so you’re ready to put down some money to advertise your product or service on the internet. Modern online advertising on most platforms allows you to advertise immediately to whoever you want, without having to wait for the printer or the publisher. But now that you’ve made the decision to advertise, what platform to […]
Let’s go into hypothetical mode: Let’s say you own a company. Let’s say that company that sells tires, and you’ve got a website on a domain you’ve had forever. Let’s call this website “weselltires.com” and say you’ve had it for 10 years. However, when you’re typing in keywords into Google, from “where to buy tires” […]
Everyone is on Facebook. For many people, their Facebook profile may be the main way people can find them online. So it doesn’t take much of a stretch to apply the same mentality when it comes to a business. After all, having a Facebook page is a relatively straightforward and inexpensive way of being able […]
We live in a world where reputation isn’t just word-of-mouth or newspaper articles, but a place where people turn to their phone and computers to make informed decisions. They use online reputation services such as Yelp, Google Reviews, Facebook Reviews, the BBB Database, and more. For many, this is their interaction with your company and […]
Just like in any specialized field, SEO (search engine optimization) has its own share of insider jargon (and that’s not even counting the term “SEO” itself). When looking how to increase your website ranking on certain keywords or overall, you’ve probably seen responses such as “make sure there are backlinks to your website” or “backlinks […]
Search engines are the gateway to the internet. This is especially true when it comes to companies and their services. If you want people to find you, you have to show up in their search results, first page, and preferably higher than your competition. To do this, you have two major tools at your disposal: […]
We all sometimes need help, and businesses are no exception. Working with experts from a third party can provide you with options and business opportunities that wouldn’t normally be available from your own staff. This is extremely important for Small and Medium-Sized Businesses (SMBs) who don’t have the staffing budget for full-time employees with certain […]