Hand holding smartphone with thumbs down message.

Business Bootcamp: Answering Negative Customer Reviews

A few technical difficulties aside, Communications Manager Catrina Gardner and Marketing Specialist Dominique Goyette-Connerty had a great time walking viewers through the reasons and reasoning behind the need to respond to negative customer reviews in our most recent Vision Business Bootcamp. If you’re interested in learning why you should and how to respond to reviews […]
Blue verification checkmark with green dollar signs around it.

Should You Buy Paid Social Media Verification for Your Business?

With Meta Verified rolling out a month ago and the ongoing “Blue Checkmark” woes of Twitter, now seems a good time to talk about paid social media verification (along with other subscription options), especially from the perspective of a business looking to do social media marketing. This dovetails neatly with most verification programs, as they […]
Rebranding written on white blocks on a pink background with crumpled balls of blue paper.

4 Rebranding Mistakes That Can Harm Your Company

Rebranding is one of those things that looks great on paper but can quickly spiral out of control, especially in the current world of large digital footprints for even the smallest companies. Mistakes can quickly turn into social media gaffs, turn public opinion against you, and make your businesses inaccessible to searchers and current customers. […]
Tiny marketers working on a laptop writing a blog.

How Blogs Can Be a Great SEO Tool—If You Know Keywords

As a content writer who has worked for a marketing agency for years, I can tell you that blogs drive traffic to a business’s websites. SEO—search engine optimization—can be a finicky beast, and hacks and shortcuts often fail in the long term as Google changes its algorithms. But good content from blogs? That will bring […]
Julia Becker Collins with Allen Ibrahim on Talking Marketing Podcast

Leadership, Employee Retention & Loyalty with Julia Becker Collins

The COVID-19 pandemic was a watershed moment for many businesses – and while we like to focus on pandemic restrictions or logistical shortages, one of the key issues was employee retention. Company leaders who couldn’t protect their workforce and transition to the new normal saw employee leave, never to return. Vision Advertising’s own COO Julia […]