A few technical difficulties aside, Communications Manager Catrina Gardner and Marketing Specialist Dominique Goyette-Connerty had a great time walking viewers through the reasons and reasoning behind the need to respond to negative customer reviews in our most recent Vision Business Bootcamp. If you’re interested in learning why you should and how to respond to reviews […]
The holidays can be a great time to market your business. Even if you don’t sell goods and services related to the specific holiday, it’s still a chance to expand your reach to new customers and retain current clients. But not all holidays are celebrated by all your clients, and not all of your audience […]
With Meta Verified rolling out a month ago and the ongoing “Blue Checkmark” woes of Twitter, now seems a good time to talk about paid social media verification (along with other subscription options), especially from the perspective of a business looking to do social media marketing. This dovetails neatly with most verification programs, as they […]
As a marketing agency, we know all about the value of awards for your own marketing, so we’d be remiss if we didn’t highlight the following marketing award Vision Advertising just got! We’re very honored to be listed in the Worcester Business Journal as one of their top 10 “Advertising, Marketing & Communications Firms” in […]
From Black History Month to Pride Month, there are several events, holidays, and observances throughout the year that are widely recognized and for which many companies temporarily change their logo and branding. Is your business considering doing so to highlight and show support for an upcoming special event like this? Learn from Vision’s own social […]
Rebranding is one of those things that looks great on paper but can quickly spiral out of control, especially in the current world of large digital footprints for even the smallest companies. Mistakes can quickly turn into social media gaffs, turn public opinion against you, and make your businesses inaccessible to searchers and current customers. […]
Are your Google Ads not pulling in leads for your business? There can be many reasons why, but if you think you have good ads, ad copy, and the right budget, it might be the pages you’re linking these ads to. Called landing pages, these website pages will be the first (and often last) page […]
One of the best ways to see how your marketing is doing is to look at website traffic—the amount of people who visit your website. This can not only give you a good idea of changes over time, but tell you a lot about what is and isn’t working, such as the source of this […]
As a content writer who has worked for a marketing agency for years, I can tell you that blogs drive traffic to a business’s websites. SEO—search engine optimization—can be a finicky beast, and hacks and shortcuts often fail in the long term as Google changes its algorithms. But good content from blogs? That will bring […]
The COVID-19 pandemic was a watershed moment for many businesses – and while we like to focus on pandemic restrictions or logistical shortages, one of the key issues was employee retention. Company leaders who couldn’t protect their workforce and transition to the new normal saw employee leave, never to return. Vision Advertising’s own COO Julia […]