In our first podcast episode, Exploring New Market Frontiers, we discussed how important it is to explore your current and possible markets to grow your business and secure an exit strategy for yourself as a business owner. In this article, we want to double down on this topic to give you an understanding at the […]
We’re proud to announce the launch of our new business podcast: enVisioning Success! This podcast with two of our execs at Vision Advertising is all about making smarter decisions for your entrepreneurial journey, from established businesses leading their industry to those just starting out. CEOs, small business owners, and visionaries of all stripes will find […]
A website you haven’t updated in years, a partially filled-out social media profile, and no one knows who managed your Google Business listing: sound familiar? If you’ve got a well-established business but a poorly established online business presence, you’re leaving money on the barrelhead for easy inbound marketing. From locating your business online to finding […]
Building a business from the ground up isn’t easy, and it’s easy to overlook a marketing department on your way to the top. But once you hit a plateau, that missing component might be holding you back. From better strategy to better branding and larger audiences, learn what you’re missing out on with no marketing […]
While as individuals we’ve all had experience with social media, as a marketing tool for a business, social media is an entirely different beast. Julia Becker Collins has partnered with the Massachusetts Innovation Network to bring her “Making Social Media Work for You” webinar crash course to their audience of startups, business advisors, and innovators. […]
Internships are a great way to gain experience within the field of marketing; they act as sort of a stepping stone between classes and the real world. At the time of writing, I just finished my first year of college and am currently a summer intern at Vision Advertising, specializing in social media and graphic […]
Hopefully, you’re viewing this companion blog after reading the main one, Plagiarism and Copyright Issues in Your Marketing. This is some content we didn’t have enough time to go into over there but is a great resource when you are looking for images and want to know about your options. As we mentioned in the […]
When you see marketing content that works, it can be tempting to borrow it for your own. But that sticky-fingered content can come back to bite you in more ways than one. Not only can you get called out by the content creator, but you can also hear from their lawyers. The fallout from that […]
While Twitter may be snagging headlines again this week for another “interesting” move by the CEO, Elon Musk, we think the biggest change to the social media platform is still the introduction of the competitor, Threads, by Instagram/Meta. So does your business need to be on one of these platforms, and if so, which? As […]
SEO—Search Engine Optimization—is ultimately a tool to get traffic to your website, so it can be very tempting to just look at the numbers of total users and think all is great with your marketing and advertising. But it’s important to look beyond just all traffic to see where that traffic is coming from: its […]