Marketers, Salespeople, and business owners optimizing a long sales cycle funnel with marketing.

The Types of Marketing Needed for Long Sales Cycles

Not every business has immediate sales. With no product or service with an immediate download or delivery, they rely on long sales cycles of their salespeople reaching out, establishing relationships, having multiple meetings, and going back and forth on proposals and contracts before anyone signs. In our enVisioning Success podcast episode, Consistency in Communication: The […]
Sales and marketing teams in a meeting with a presentation.

4 Steps for Marketing and Sales Team Collaboration Success

The effectiveness of your sales and marketing teams is increased if they work together—marketers can better line up leads for the sales team, and salespeople can better dial in target markets. But what if you’re having trouble getting your marketing and sales teams to collaborate? These are themes explored in several of the enVisioning Success […]
Customer feedback and service being used for online analytics.

Getting Customer Feedback to Improve Your Marketing

How do you tell if your marketing is working? While tracking conversions and sales leads can take you so far, it’s important to hear from customers directly about what is and isn’t working when it comes to marketing. In the enVisioning Success podcast episode, Feedback is Gold: Using Sales Insights to Refine Marketing, co-hosts Laura […]
A frustrated businessman with a closed laptop.

3 Solutions to Stop Your Sales and Marketing Disconnect

Marketing and sales were made for each other—literally. Marketing aims to make it easier for your sales team to sell, with everything from lead generation to producing sales themselves. But sometimes, your marketing and sales teams aren’t on the same page. In the enVisioning Success podcast episode, From Messaging to Engagement: Bridging Marketing with Sales, […]

Showing Expertise Through Writing Blogs for Your Business

Want the short sell? Writing blogs for your business is great marketing by building a library of expertise in your field. In the enVisioning Success podcast episode, Trust Builder: Using Your Messages to Become the Go-To Expert, co-hosts Julia and Laura talk about how showing this expertise builds the trust needed by customers to buy […]
Text of brand with a magnet as part of the A, attracting metal balls.

Getting in Front of Customers: Improve Your Brand Awareness

Timing is everything. One of the best times for a customer to become aware of your brand is before they need your product and service. From seeing your business on social media to showing up in their first Google research, being on your customers’ minds before they start comparing options is a huge advantage and […]
Businessman in suit holding a featureless white mask up to their face.

Is Your Branding Too Professional? Putting People Into Your Marketing

There’s a saying: “People buy from people, not from companies.” It’s a saying that goes some length to understanding not only the relationship between marketing and sales (and often said by salespeople who are good at their jobs), but also human nature. Your business—especially if it’s B2C—can improve its marketing and sales by letting customers […]