In the time I’ve worked for Vision, clients have come and gone. Some become life-long partners for us, while others come and go after a bumpy relationship. Being a good client isn’t about how demanding you are, or your personality, or your expectations: it’s about working together with your marketing agency. By doing this your […]
All I heard during my junior year in college was the importance of internships and networking. Come spring semester, I took it to heart and started looking for a summer internship. I found a cool opportunity as a marketing intern at a small financial firm. I’ve always thought financial planning was interesting so I was […]
Here we are again, counting down the best stock photos this company can find. For those of you who don’t know, stock photos are wonderful when doing design work, and are a great when you find yourself in need of a good laugh. “Funny Man Eating his Cereals in the Bath” Good God! That’s […]
When just starting to learn how to perform Search Engine Optimization – or SEO – for a website page, online ad, or even a blog post, you’ll probably come across the term keyword. Many guides look at the keyword as a more of a keystone: something which the entire rest of the page is written […]
People don’t care. The wild success of the DVR and the ever growing popularity of ad-blockers are evidence that people no longer care for advertising. People are using mechanisms to shut out advertising from their lives. These mechanisms aren’t just technological, they are psychological as well. People tune out sales pitches faster than a politician’s […]
If you have spent any time looking around on Instagram, you know that it is a straightforward, highly visual platform is built around images. While initially designed for personal use, recently it has seen an upsurge of businesses (particularly retailers) making use of the platform more frequently than before. Should your business be on Instagram?
People are lazy. No, this is not a bad thing: lazy can mean the most return for the least effort. It means optimization, it means being smart about using resources to get the business results you desire. People who want to use your services are lazy: they aren’t going to drive around town doing comparisons, […]
Each social media platform is unique and serves its own purpose. One of the strengths of LinkedIn is that it allows people to interact with groups that are similar to their own. LinkedIn immediately seeks to define you as a professional from job, to skills, to experience, to aspirations. This makes it easier for your […]