Why is Blogging Effective for Businesses?

Woman writing a blog on a laptop.For many of our prospective clients, we advise blogging as a way to help them improve their SEO, page ranking, social media use, and to provide content to bring in new customers. These are just some of the reasons we advise them – and you – to include regular blogging as part of a balanced marketing plan. So, whether you’re thinking of starting to write blogs yourself, or to outsource your blogs to a marketing company, here are three of the top reasons that blogs can make a big impact in your marketing.

Website SEO: Content is King

There is one thing that trumps everything else when it comes to the Search Engine Optimization (SEO) of individual pages and your website as a whole: content. People visit pages, stay on pages, and link back to pages because they have relevant, useful content for them. Search engines (i.e. Google Search) understand that and will give preference to websites and website pages that provide more useful content. Wondering why your website is still ranking poorly? It could be due to a lack of content (among other things). Blogs are a great way to boost website content without having to take apart and rebuild your entire website.

Client Leads: The Call to Action

Now, blogs shouldn’t only be a way of getting more people to your website; they should also be a way of starting the sales funnel with prospective clients. A blog is more than content: it’s about showing your readers expert knowledge, answering their questions, and providing them with resources. Blogs have multiple benefits, and an important one is showing yourself and your company as an expert resource, from simply providing them a way to contact you, to channeling them towards useful consultation forms and products. If you can balance the useful information with calls to action, you can have a blog that brings in people and converts some of them into leads.

Social Media: Adding Momentum

Lastly, these blogs shouldn’t just wait around on your website for search engines to come by. Get them out to the world by the use of social media. From Facebook to LinkedIn, you can use these blogs as a way to provide substance on your social media feeds. Not just direct sales pitches, but useful information that will bring in a lot more clicks. Combining relevant social media with timely blogs allows you to tap into the trending topics and enables you to utilize into one of the strongest parts of social media.

These are three great reasons to add blogs to your marketing toolbox. If you’re looking to get help, from blog training, to blog editing and SEO, to blog writing by our specialists, it’s time you reached out to Vision Advertising. We’re a full-service internet marketing company, website to social media, soup to nuts. Contact us today to learn more about all our services and how to bring blogs to your business.

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About the author : Alex Geyer

Alex wears many hats, and not just because he’s bald. A writer by background, Alex writes “content” for Vision – anything from social media statuses to blogs to website copy and beyond. In addition, as Senior Brand Strategist, he builds and maintains all search engine advertising for Vision, manages multiple client projects, and herds many meetings. In his free time, he starts and stops writing novels, reads a copious amount of fiction, plays video games, and an enthusiastic chef at home. He’s trying to become a better plant daddy.