The internet is built on words. In Search Engine Optimization (SEO) terms, it’s how we get people to see ourselves and our websites: through proving our worth through these searchable, indexable words. Blogs are an excellent resource for marketing on so many levels, from showing expertise you can share on social media to ranking higher […]
With active COVID-19 cases slowly on the rise in Massachusetts, the Baker–Polito Administration continues to roll out new regulations in an attempt to decrease the spread. While there weren’t many additions, the announcements released last week aimed to build upon the state’s gradually increasing restrictions since the start of Phase 3. The following COVID-19 updates […]
By the end of July, more than a thousand companies reduced or completely suspended their advertising on Facebook. Major corporations, including Mars, HP, and Coca Cola, continue to remain steadfast in their boycott of the social media platform. However, despite their efforts to foster change regarding Facebook’s free speech and misinformation policies, their actions have […]
Although Massachusetts is still considered a low-risk state, coronavirus cases are steadily on the rise. Due to eased restrictions and lack of enforcement, some of the population has begun to engage in unsafe practices. As a result, the Baker–Polito Administration has not only tightened some of the restrictions on traveling and gatherings last week, but […]
People reach out to a marketing agency because they need help. Often, they have some sort of idea of what they want to do: more social media, a new website, blogs, etc. One of the most important things an agency does is talk to clients, get to the root of their pains/needs, and craft a […]
While Phase 3 of Massachusetts’ reopening process carries on, the increasing number of cases and clusters of outbreaks threaten the stability of the phase at the current time. Little in the way of developments was released by the Baker–Polito Administration last week, but there was a fair share of warnings to the public regarding the […]
Once you’ve determined the sources of your website’s issues, it’s time to overhaul your SEO before the problems proliferate. You want to apply measures that will boost your rankings on search engines. Fortunately, there are several ways you can resurrect your website from the depths of obscurity. It can take a fair amount of work […]
As the first step of Phase 3 of Massachusetts’ reopening process continues, the Baker-Polito Administration continues to allocate funds to support the economy. However, a slow upward trend is beginning to be noted in new COVID-19 cases, so the viability of Phase 3 has yet to be determined. Regardless, local governments are being granted funds […]
Just because your website looks professional from a design standpoint doesn’t mean it’s effective at drawing traffic behind the scenes. Organic traffic and conversions are some of the biggest indicators of a successful website, but it’s difficult to draw visitors if your pages aren’t being ranked on search engines. If you find your website isn’t […]
There was very little in terms of developments coming from the Baker-Polito Administration last week. Active COVID-19 cases in Massachusetts have plateaued, and until they rise, Phase 3 reopening will continue to proceed as outlined. Despite the lack of new programs or regulations provided by the governor last week, a few events are occurring in […]