At the end of March, myself representing Vision Advertising, Phil Hollow of FeedBlitz, and about 20 local entrepreneurs and marketing professionals tackled one of the hardest questions of a business: what is your brand? The workshop – Your Brand is More Than Your Logo: Insights on Branding from the Front Line of Marketing – was […]
This article originally appeared in the Worcester Business Journal on April 29th, 2019. Every business needs advice, especially for matters outside its expertise. We’ve been helping clients for 20 years, and we’ve seen businesses thrive and die in New England due to how they handled marketing. Ignoring critical parts of marketing and brand management will […]
One of the perks and perils of being a modern company is your online presence. Without having to do anything yourself, information will be collected and submitted to help people find you. Some of this information is inherently useful, such as providing directions and operating times. But others are two-edged and can hinder as much […]
Here at Vision Advertising, we make a lot of websites, and do a lot of reporting. The two are very related. Regardless if the site is for a restaurant or a rotary manufacturer, they all have one thing in common – we set up a Google Analytics account for them and install a tracking code. […]
There can be a wide gap between the website your business currently has and the website it needs. This isn’t just personal preference: depending on the age, functionality, and content on your website, you could be missing out on more visits, actions, and purchases. While age is the biggest contributing factor (older websites simply don’t […]
Starting your digital marketing can be an exciting and nerve-wracking experience. The bar for entry has never been lower but can quickly overwhelm businesses as they try to keep up. It’s easy to invest too much time and energy or lose sight of objectives as you chase the next big thing. In this blog, we’re […]
There’s a persistent statistic that 9 out of every 10 restaurants fail within the first year. While this is a frightening anecdote, it’s also not true. Why is this rumor so prevalent then? Of all the startups in the US, restaurants are often the most visible as necessary brick-and-mortar locations with purchase prices within the […]
Here at Vision Advertising, we handle both website design and development in house. One of the biggest challenges we have in the world of web development is explaining to clients how an online store fundamentally changes a website, and how bolting on e-commerce to an existing website can cause big problems to both the user […]
B2B marketing has always been a challenge. You’ve got a smaller audience versus B2C companies with a large pool of customers and increased competition in your field. What many companies lose sight of with their sales and marketing is the importance of remembering that their target businesses are still composed of people. By targeting that […]
Marketing is about using all the tools at your disposal to promote your company and bring in business, so why would you ignore one? This blog is for all the businesses that want to market themselves but are gun-shy of paying for online advertising. An important note is this isn’t a blog on if online […]