While as individuals we’ve all had experience with social media, as a marketing tool for a business, social media is an entirely different beast. Julia Becker Collins has partnered with the Massachusetts Innovation Network to bring her “Making Social Media Work for You” webinar crash course to their audience of startups, business advisors, and innovators. […]
Internships are a great way to gain experience within the field of marketing; they act as sort of a stepping stone between classes and the real world. At the time of writing, I just finished my first year of college and am currently a summer intern at Vision Advertising, specializing in social media and graphic […]
Hopefully, you’re viewing this companion blog after reading the main one, Plagiarism and Copyright Issues in Your Marketing. This is some content we didn’t have enough time to go into over there but is a great resource when you are looking for images and want to know about your options. As we mentioned in the […]
When you see marketing content that works, it can be tempting to borrow it for your own. But that sticky-fingered content can come back to bite you in more ways than one. Not only can you get called out by the content creator, but you can also hear from their lawyers. The fallout from that […]
Regardless of your business’ size or industry, there are many instances in which something happening at your company may be considered news—whether for good or bad—by the public. Yet, there are also plenty of instances in which what’s happening at your business is not of interest to other people—no matter how important or exciting it […]
While Twitter may be snagging headlines again this week for another “interesting” move by the CEO, Elon Musk, we think the biggest change to the social media platform is still the introduction of the competitor, Threads, by Instagram/Meta. So does your business need to be on one of these platforms, and if so, which? As […]
SEO—Search Engine Optimization—is ultimately a tool to get traffic to your website, so it can be very tempting to just look at the numbers of total users and think all is great with your marketing and advertising. But it’s important to look beyond just all traffic to see where that traffic is coming from: its […]
Navigating through a college career is both challenging and exciting. Taking a variety of classes in your field of interest can help you determine whether the path you’re on is the right one. Many colleges also offer or require students to complete an internship during their years at school. Internships are valuable in SO many […]
One big hurdle for small businesses and entrepreneurs is graphic design. The pressure to create compelling visuals for websites, social media, and print collateral can be intense. While the hurdles of technical skill and cost have deterred many, there are easy and no- or low-cost resources available. In a recent webinar hosted with the Center […]
Last week, Julia Becker Collins was in the news as part of a panel of experts quoted by the Massachusetts Business Network (MBN) in their article “6 Experts Share Advice for Starting a Business.” These business tips for becoming an entrepreneur from Massachusetts business experts ran the gambit from attorneys talking about laying the legal […]