Massachusetts’ phased reopening is at a standstill, but the state’s efforts to improve economic recovery and revise travel restrictions. As the number of positive cases slowly rises, the Baker–Polito Administration continues their near-daily updates on the changes occurring in response to COVID-19. For local businesses, it’s essential you keep up to date with the adjustments […]
The pandemic has challenged the conventional definition of company culture. Since quarantine began, business owners have struggled to determine the new role of the office and bypass the hurdles of remote collaboration. Discovering this new work culture requires breaking down the changes that have occurred in the times of COVID-19. Companies have been reimagining the […]
While the reopening phase remains unchanged, the Baker-Polito administration continues to provide updates and changes, including tackling school reopenings and providing relief to combat food insecurity in the Commonwealth. As such, we find it important that everyone is aware of the weekly changes and how they can potentially affect local businesses. Read further to discover […]
The internet is built on words. In Search Engine Optimization (SEO) terms, it’s how we get people to see ourselves and our websites: through proving our worth through these searchable, indexable words. Blogs are an excellent resource for marketing on so many levels, from showing expertise you can share on social media to ranking higher […]
With active COVID-19 cases slowly on the rise in Massachusetts, the Baker–Polito Administration continues to roll out new regulations in an attempt to decrease the spread. While there weren’t many additions, the announcements released last week aimed to build upon the state’s gradually increasing restrictions since the start of Phase 3. The following COVID-19 updates […]
By the end of July, more than a thousand companies reduced or completely suspended their advertising on Facebook. Major corporations, including Mars, HP, and Coca Cola, continue to remain steadfast in their boycott of the social media platform. However, despite their efforts to foster change regarding Facebook’s free speech and misinformation policies, their actions have […]
Although Massachusetts is still considered a low-risk state, coronavirus cases are steadily on the rise. Due to eased restrictions and lack of enforcement, some of the population has begun to engage in unsafe practices. As a result, the Baker–Polito Administration has not only tightened some of the restrictions on traveling and gatherings last week, but […]
People reach out to a marketing agency because they need help. Often, they have some sort of idea of what they want to do: more social media, a new website, blogs, etc. One of the most important things an agency does is talk to clients, get to the root of their pains/needs, and craft a […]
While Phase 3 of Massachusetts’ reopening process carries on, the increasing number of cases and clusters of outbreaks threaten the stability of the phase at the current time. Little in the way of developments was released by the Baker–Polito Administration last week, but there was a fair share of warnings to the public regarding the […]
Once you’ve determined the sources of your website’s issues, it’s time to overhaul your SEO before the problems proliferate. You want to apply measures that will boost your rankings on search engines. Fortunately, there are several ways you can resurrect your website from the depths of obscurity. It can take a fair amount of work […]