While my job responsibilities may extend far beyond what a BA in English might ascribe, my first and primary passion is writing content. And my favorite among that has to be writing blogs. Writing in general – and blogs in particular – is a type of content for your website (content in marketing terms means […]
Having an internship program at your company is hard work. Correction: having a real internship program at your company is hard work. Having a bad one can often be illegal. So why put in all the time and energy into an internship program? It shouldn’t be for the free work: a well-run internship breaks even […]
It’s ironic that my industry – which is marketing – whose single purpose is to connect clients with customers is so filled with our own opaque jargon and buzzwords. And while many of these terms hide important concepts and methods, these are hard for those outside the industry to understand. This is true for businesses […]
People know what they want. When it comes to food, taste and smell play a huge role in getting your customers to come back for seconds. To get new customer in the door, catching their eye is one of the best tactics in restaurant marketing. Great photography of your food in its native habitat of […]
Business Blogging·How To·Internet Marketing·Online Public Relations·Relationship Marketing·Search Engine Marketing·Word of Mouth Marketing
Shifting from Reputation Management to Reputation Marketing
Everyone wants their company to be successful. Success can take the form of sales, gross net income, online ratings, and reviews. One feature that can help increase the success of these characteristics would be your business’s brand reputation. Brands and business owners recognize this fact: every day, our reputations are bringing opportunities to our doors or […]
On May 30th, 2018, Laura DiBenedetto and Julia Becker Collins – Vision Advertising’s CEO and VP respectively – attended a brew fest hosted by the Worcester Business Journal (WBJ). However, they weren’t there to sample the local beer (most of which goes poorly with Julia’s celiac), they were there for the main event: the WBJ’s […]
Hey all! Alex from Vision Advertising here. This blog is a foreword for working at Vision, either as a potential hire, intern, or new employee. It should give you some idea of the kind of workplace Vision Advertising is, with a brief rundown of the culture, atmosphere, and expectations we have. Note that this blog […]
Whether you’re a small business owner in the U. S. of A. or a European customer wondering how far your data protection will go (or just someone like me who is curious how an EU regulation affects businesses in the states), it’s important to know about the GDPR. This regulation – full name, General Data […]
Social media is turning out to be one of the most effective tools for building a company’s brand message and presence. If you want to be at the top spot in your industry and stand out from the competition, you need to understand how to develop your own brand. Cement your reputation in your industry […]
It’s been about two months since The New York Times and The Guardian published articles about a joint investigation on Cambridge Analytica, a thereto mostly unknown political data consultancy, and their collection and exploitation of Facebook user data to influence elections and other political activities. Since the data scandal leaked, Facebook’s drawn-out silence and lack […]