A pair of headphones draped over a microphone on top of a desk next to a keyboard, meant to signify marketing with podcasts.

Business Bootcamp: Marketing with Podcasts

While podcasts aren’t anything new, their popularity has skyrocketed in recent years, most notably during the pandemic. However, given the variety of marketing outlets available, it’s easy to rely solely on those most familiar to you. But guest-starring on a podcast can do your brand wonders – like catering to niche markets, building audience rapport, […]
A picture of a person holding a phone that is unable to access Facebook, with a string of Facebook down stories in the background.

Business Bootcamp: Marketing When Social Media is Down

At the beginning of October, someone over at Facebook spilled their morning coffee on the ethernet cable, shutting down all their major services for six hours. Well, that’s not exactly how it went, but an error during routine maintenance did leave businesses without access to their Facebook, Instagram, and WhatsApp accounts. This unveiled a significant […]
A salesperson building virtual rapport with a prospective client via a video-conferencing app.

Win Sales Remotely by Building Virtual Customer Rapport

Lunches, conferences, and sometimes just a smiling face and a kind demeanor were once ways of sealing the deal with potential sales. Then the pandemic hit, and face-to-face interactions evoked feelings of unease and risk more than companionship. While it’s easy to conduct virtual meetings with familiar clients, forming good first impressions are far more difficult […]
Business workers standing around a laptop with a 404 error.

When Facebook Was Down, Did It Halt Your Business? Let’s Fix That

When Facebook, along with siblings of Instagram, WhatsApp and others, went down earlier this week, it didn’t just bring down social media and messaging platforms: it also halted businesses. The 6+ hour outage meant for some, their company effectively ceased to be, unable to communicate or sell to customers without the use of one or […]
A woman recording an Instagram video in front of a cellphone on a tripod

How To Get Users to Watch Your Instagram Videos

Video now reigns supreme on Instagram. Are you having trouble making the shift and keeping engagement? If you hope to generate engagement using Instagram videos, you need to know how to expertly execute the video process. Gaining traction with Instagram videos requires a lot more than chasing viral trends. Let’s review how you can get […]
Hand holding a magnet that is attracting social media engagement icons.

The 22s: Getting Seen on Social Media

If you know the adage about the tree falling in the woods, you know that the most polished social media post, the best call to action, and the sharpest graphics don’t mean anything without engagement. It’s discouraging to do everything right on social media as a business and fail to get people to see, share, […]