A sign post pointing left and right in the center of a forked road, meant t signify leadership decision-making

Business Bootcamp: Lessons on Leadership Decision-Making

The pandemic has tested the resolve of company leaders across the board. From budget cuts to pivot plans, businesses have had to adapt rapidly to the changing landscape, which might have resulted in some erratic, uninformed decision-making along the way. However, this tendency to make fear-based reactions in anticipation of perceived dangers can result in […]
A heart-shaped box of chocolate and a face mask, signifying COVID-19 in February

February COVID-19 Rundown: Reviewing the Rollouts and Rollbacks

Although Cupid’s likely to remain quarantined this Valentine’s Day, we at least have some cause for celebration as more vaccine cocktails become approved and positive case numbers continue to fall in Massachusetts. However, we’re not out of the woods yet, which is why some COVID-19 restrictions continue to remain in place. While vaccines are dominating […]
Woman in face mask hangs closed sign on door of shuttered business.

In The News: Small business relief must focus on actual small businesses

This article originally appeared in the Worcester Business Journal on January 25th, 2021. When hearing the term “small business,” you probably envision a decades-old hardware store or that North End restaurant you order takeout from once a week. However, other small business owners and I are finding out the hard way there is an exploitive […]
Vision Advertising COO Julia Becker Collins performing the Business Bootcamp Social Media webinar on the screen of a laptop on top of a desk

Business Bootcamp: Finding Sense in Social Media

Social media levels the playing field for companies big and small. While having buying power certainly helps with ad campaigns, a smart approach to strategy and creativity is what truly helps a business shine. But the pressing questions that weigh on the minds of most small business owners and entrepreneurs are: On which platform(s) should I […]
Five red hot air balloons in a cloudy gray sky, with one hot air balloon slight higher than the others with the help of a smaller balloon tied to the top. A picture meant to show the competitive edge of cross-selling vs. upselling.

Cross-Selling vs. Upselling: Bolstering Your Revenue

Selling a customer a bar of soap is money earned, but it’s not going to keep a business afloat. You want to encourage customers to spend more. To do so, you need to show them everything else you have to offer. That’s where the two sales tactics – cross-selling and upselling – come into play. […]
Frosted pine needles, a wooden snowflake, and a popped bottle of champagne lying over a face mask atop a wooden table.

January COVID-19 Rundown: New Year, New Measures

COVID-19 isn’t going to clock out now that 2020 is over, and with the recent and horrifying assault on our Capitol, it’s difficult to predict whether 2021 will be much better. While it may seem the country is spiraling down a dark path, local government is still taking action to support communities and stop the […]
A person in a red sweater holding a wine bottle and wine glasses in their hand attending an online holiday party with coworkers

Holiday Parties and Dress Codes: Strengthening Your Remote Team’s Morale

Holiday parties are a great way for staff members to enjoy one another’s company without the underlying pressures of the workplace. They’re a much-appreciated reprieve from the year-ending deadlines and a celebration of achieving goals. Most importantly, they’re a morale boost. With COVID taking an ax to this year’s calendar, business owners need to find […]
Collage of various digital marketing and sales tools, including promos, emails, ecommerce, and more.

Are You Handling 2020 Holiday Marketing and Sales Differently?

As another wave of restrictions and lockdowns take effect throughout the US, some businesses’ (and customers’) dreams of a Merry Christmas, Happy Hanukkah, or a Happy Kwanzaa are freezing over. Other companies, who are playing the long game against COVID and the recession, are finding themselves in a better position as the holidays enter full […]
A female photographer using Facebook on her phone, working on a table with a camera, pencil holder, and keyboard on top.

Facebook Business Suite vs. Creator Studio: Which is Right for You?

Small businesses haven’t had the easiest year. And for many, the introduction of a newly updated Facebook Business Suite couldn’t have come at a more inopportune time. While businesses may have to scramble to learn the new user interface, there are also new tools and streamlined processes for managing and measuring the performances of both […]