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COVID-19 Weekly Roundup: Eleventh Installment

Although Massachusetts is still considered a low-risk state, coronavirus cases are steadily on the rise. Due to eased restrictions and lack of enforcement, some of the population has begun to engage in unsafe practices. As a result, the Baker–Polito Administration has not only tightened some of the restrictions on traveling and gatherings last week, but […]
Coronavirus molecules surrounding silhouettes of people with"COVID-19 Weekly Roundup" written over top

COVID-19 Weekly Roundup: Tenth Installment

While Phase 3 of Massachusetts’ reopening process carries on, the increasing number of cases and clusters of outbreaks threaten the stability of the phase at the current time. Little in the way of developments was released by the Baker–Polito Administration last week, but there was a fair share of warnings to the public regarding the […]
"SEO" written in notebook with arrows pointing to the words, "Ranking," "Backlinks," "Traffic," "Keywords," "Optimization," and "Search." A smaller notepad is on the left where the long form of SEO is written out, "Search Engine Optimization." The notebooks are on a desk with paperclips, pencils, a pair of glasses, a crumpled up piece of paper, and a house plant.

Overhauling Your SEO (Part 2 of 2): Content Re-Creation

Once you’ve determined the sources of your website’s issues, it’s time to overhaul your SEO before the problems proliferate. You want to apply measures that will boost your rankings on search engines. Fortunately, there are several ways you can resurrect your website from the depths of obscurity. It can take a fair amount of work […]
Coronavirus molecules surrounding silhouettes of people with"COVID-19 Weekly Roundup" written over top

COVID-19 Weekly Roundup: Ninth Installment

As the first step of Phase 3 of Massachusetts’ reopening process continues, the Baker-Polito Administration continues to allocate funds to support the economy. However, a slow upward trend is beginning to be noted in new COVID-19 cases, so the viability of Phase 3 has yet to be determined. Regardless, local governments are being granted funds […]
SEO written on a Post-It note with a magnifying glass and crumpled up Post-It notes surrounding it on top of a wooden table

Overhauling Your SEO (Part 1 of 2): Uncovering the Issues

Just because your website looks professional from a design standpoint doesn’t mean it’s effective at drawing traffic behind the scenes. Organic traffic and conversions are some of the biggest indicators of a successful website, but it’s difficult to draw visitors if your pages aren’t being ranked on search engines. If you find your website isn’t […]
Coronavirus molecules surrounding silhouettes of people with"COVID-19 Weekly Roundup" written over top

COVID-19 Weekly Roundup: Eighth Installment

There was very little in terms of developments coming from the Baker-Polito Administration last week. Active COVID-19 cases in Massachusetts have plateaued, and until they rise, Phase 3 reopening will continue to proceed as outlined. Despite the lack of new programs or regulations provided by the governor last week, a few events are occurring in […]
Coronavirus molecules surrounding silhouettes of people with"COVID-19 Weekly Roundup" written over top

COVID-19 Weekly Roundup: Seventh Installment

After the significant transition into Phase 3 of Massachusetts’ four-phase reopening plan, last week progressed with few new developments or revisions from the Baker-Polito Administration. The active cases in Massachusetts continue their steady decline, but we don’t know the real health implications of Phase 3 yet. As the public, government officials, and businesses wait to […]
Laura DiBenedetto, CEO of Vision Advertising, presenting a webinar on a laptop screen on top of a desk next to house plants

Motherhood & Entrepreneurship Webinar: Prioritizing Business as a Parent

Society is gradually distancing itself from the falsehood that a mother must choose between her family and her work. It’s undoubtedly difficult to raise children in such a climate while also juggling the complexities of a business, but overcoming these hardships is part of becoming a successful entrepreneur. Last week, we hosted Motherhood & Entrepreneurship […]