Short-form video has often had a youth appeal, from the lamented social media platform Vine to the popular yet controversial TikTok. But now a new challenger has entered the game: Instagram Reels. Although this addition to Instagram appears to be their response to the trendy lip-synch and dance-based videos, the benefits extend to some business […]
2020 has been one hell of a year, so we’ve been looking forward to the 2020 Worcester Business Journal’s Book of Lists as one of the few rays of sunshine in an otherwise difficult year. The WBJ did not disappoint, with Vision ranking as a 10 Top Marketing Agency of Central Massachusetts and – in […]
Your product can be the solution to all life’s problems, but if you have a slew of doppelgangers selling the same merchandise, you’ll still struggle to gain a foothold in your industry. Like our parents used to say, you must embrace your uniqueness. People want to see what sets you apart from others, as the […]
The Baker–Polito Administration continues to respond to the state’s slow but steady increase in COVID-19 cases. With many school districts reopening in Massachusetts this week, some of the administration’s priorities have been shifted toward keeping students and teachers safe. Furthermore, the Commonwealth is allocating further resources to communities and unemployed citizens who continue to be […]
September is Thyroid Cancer Awareness Month! As our Chief Operating Officer Julia Becker Collins is currently battling thyroid cancer, it’s her wish and ours to shed light on this lesser-known cancer and what you can do about it. While innovations in cancer research, public awareness, and self-exams mean most cancers are in decline, thyroid cancer […]
Massachusetts’ phased reopening is at a standstill, but the state’s efforts to improve economic recovery and revise travel restrictions. As the number of positive cases slowly rises, the Baker–Polito Administration continues their near-daily updates on the changes occurring in response to COVID-19. For local businesses, it’s essential you keep up to date with the adjustments […]
The pandemic has challenged the conventional definition of company culture. Since quarantine began, business owners have struggled to determine the new role of the office and bypass the hurdles of remote collaboration. Discovering this new work culture requires breaking down the changes that have occurred in the times of COVID-19. Companies have been reimagining the […]
While the reopening phase remains unchanged, the Baker-Polito administration continues to provide updates and changes, including tackling school reopenings and providing relief to combat food insecurity in the Commonwealth. As such, we find it important that everyone is aware of the weekly changes and how they can potentially affect local businesses. Read further to discover […]
The internet is built on words. In Search Engine Optimization (SEO) terms, it’s how we get people to see ourselves and our websites: through proving our worth through these searchable, indexable words. Blogs are an excellent resource for marketing on so many levels, from showing expertise you can share on social media to ranking higher […]
With active COVID-19 cases slowly on the rise in Massachusetts, the Baker–Polito Administration continues to roll out new regulations in an attempt to decrease the spread. While there weren’t many additions, the announcements released last week aimed to build upon the state’s gradually increasing restrictions since the start of Phase 3. The following COVID-19 updates […]