A businesswoman sitting at a desk littered with papers with her finger pointing at a SWOT analysis

Competitive Analysis: Redesigning Your Marketing Playbook

When you’ve poured your heart into your business, your focus is automatically drawn to internal operations. Yet, broadening your brand’s reach requires you to look outward to refocus inward. Researching your competitors helps you gain a competitive edge in your industry. It allows you to define the landscape, what’s needed of you to stand out, […]
A cellphone with ear buds plugged in lying next to a computer tablet littered with social media icons

Business Bootcamp: Social Media 101 Remastered

It’s no secret that trends and technology change with time, but the pandemic has shifted the evolution of social media into overdrive. Unable to meet face-to-face, most of us turned to technology to maintain communication with one another. In response, the platforms on which we interact have expanded their amenities for both users and businesses. […]
Two business owners reviewing business strategy with printouts and a tablet.

Vision Consults: What Has to Come Before a Marketing Plan?

Doing online marketing without a plan is a recipe for disaster, but doing a marketing plan without doing your homework can be almost as bad, especially when there’s a significant budget behind it. Without doing research, setting goals, and figuring out values, your marketing is going to be less effective – especially if you’re not […]
Web developer working on a website for SEO and UX optimization.

Why UX is Now a Part of SEO and What That Means for Your Website

When we talk about SEO – Search Engine Optimization – we’re really talking about SEO for Google Search. This is the most used search engine because it’s continued to evolve with the times, breaking up predatory SEO and adding in features that make it easier for people to find what they need and businesses list […]
A microphone on a stage with a fuzzy backdrop of an auditorium set up for a seminar

When Can I Return to In-Person Marketing?

Remember free samples of artisan jams at the grocery store? Do you miss the days of winning over clients by hosting compelling seminars? Engaging in these in-person marketing activities seems a lifetime ago. With the persistent struggle against COVID raging on, business owners and entrepreneurs are wondering whether they’ll ever be able to pursue in-person […]
Woman in sneakers at starting line with 2022 on it.

Business Bootcamp: Business and Marketing Strategy – Starting Off 2022 Right

It’s already almost the end of 2022. For your business, do you feel like you’re still stuck in 2020? These last couple of years have played hell with long-term business strategies, so it’s time to pivot to avoid continuing to miss goals – assuming you’ve planned that far. In this webinar, our COO Julia Becker […]