Social media is a great way for companies to interact with and influence their customers. Retail, restaurant, and tech companies in particular can find these platforms a great way to reach thousands of their customers to make purchases. However, if you’re not a B2C but instead a B2B company, you’re focused not on attracting hundreds […]
Marketing – when boiled down to the basics – is about getting your company out there and your customers in. Regardless if you run a restaurant, oversee an office, or captain a company, you can see marketing as a tool for you to increase your sales and your company. In today’s world, marketing has more […]
When I say the word “branding,” what do you think of? If you’re the owner of a company, branding should hold a special place in your heart. Branding is how a customer sees your company, products, and services, the collective experience and impact your business has had on your audience. While reputation, design, advertising, clients, […]
Content marketing·Facebook Marketing·How To·Internet Marketing·Relationship Marketing·Search Engine Optimization·Small Business·Social Media Marketing
Keys to Successful Brand Reputation Management
In this digital age, consumers hold more power over brands than ever before. Your reputation is dependent upon the reviews, comments, and overall conversations that consumers make public online regarding their experience with your brand. What does this mean for you? It means that what people think and say about your brand has an enormous […]
Full disclosure: I’m a 33-year-old introvert who sees their smartphone as a dreaded thing I use almost solely to get GPS instructions, listen to audiobooks, and text friends and family for the occasional social event. I am also not the target demographic for your business – unless you happen to sell video games. However, what […]
In one of our recent blogs, Industry Facing vs Client Facing: Picking the Right Voice, we talked about picking the right voice for your clients. While we briefly touched on identifying these clients, we also understand that it’s a critical part of your marketing plan that requires its own article. Not only to help you […]
While my job responsibilities may extend far beyond what a BA in English might ascribe, my first and primary passion is writing content. And my favorite among that has to be writing blogs. Writing in general – and blogs in particular – is a type of content for your website (content in marketing terms means […]
Having an internship program at your company is hard work. Correction: having a real internship program at your company is hard work. Having a bad one can often be illegal. So why put in all the time and energy into an internship program? It shouldn’t be for the free work: a well-run internship breaks even […]
It’s ironic that my industry – which is marketing – whose single purpose is to connect clients with customers is so filled with our own opaque jargon and buzzwords. And while many of these terms hide important concepts and methods, these are hard for those outside the industry to understand. This is true for businesses […]
People know what they want. When it comes to food, taste and smell play a huge role in getting your customers to come back for seconds. To get new customer in the door, catching their eye is one of the best tactics in restaurant marketing. Great photography of your food in its native habitat of […]