As you get more involved in social media marketing for your business, you’ll start to note the big gap between yourself and more polished brands: not just images but graphics, including branding, events, infographics, and more. How do you get started when you don’t have a background in graphic design or access to costly design […]
Internships are the best way to gain experience and reach goals while meeting people who are in the same career field as you. How can someone achieve those goals and make important connections during an online internship? I’d like to share my experiences and thoughts while being a Social Media intern at Vision Advertising and […]
Strong relationships are built on personal connections. Do you want your subscribers to open and interact with your emails? Then you need to engage with them using a personalized approach. Of course, typing customized emails for each individual on your subscriber list is not feasible, which is where email marketing automation comes in handy. This […]
Developing a relationship between your audience and brand requires more effort than posting a few staff headshots to your website. Your audience’s waking hours are dominated by visually driven media, making it essential to convey a complete image of your business, from the products or services you provide to the workplace environment. For brand recognition, […]
A brand’s image is a significant factor that weighs into a consumer’s decision to buy. If you’re currently in good standing in your industry, it’s obvious to you by now that reputations aren’t built in a day. They require a strong dedication to customer satisfaction. Yet, no matter how long it took you to build […]
When it comes to online marketing, you’re constantly pulled two ways – trying to appease the algorithms of Google Search and social media indexing with SEO and trying to provide engaging content for the users on these platforms. What if I told you that if done right, you can do both simultaneously with the large […]
Looking to build upon your marketing prowess but don’t have the budget to spend on consultations or classes? Then we hope you’ve been taking advantage of Vision Advertising’s free webinar series: Business Bootcamps! At Vision Advertising, we’re passionate about marketing education. Our professional marketers focus intently on getting entrepreneurs and small businesses over the initial […]
Everyone wants their website to rank higher on Google Search results. While certain features – such as better loading times or mobile-friendly designs – might require you to pay more to switch hosts or rebuild your website, that isn’t the case with all search engine optimization (SEO). If you’re working to improve your website’s ranking, […]
Maybe you’ve just started slinging content, or maybe you finally dusted off your analytics, but it can be frustrating if you’re not getting the page views and engagement you expected from your blog. Creating content for your website and social media is always a good idea. But if you’re doing it wrong, you are at […]
When you’ve poured your heart into your business, your focus is automatically drawn to internal operations. Yet, broadening your brand’s reach requires you to look outward to refocus inward. Researching your competitors helps you gain a competitive edge in your industry. It allows you to define the landscape, what’s needed of you to stand out, […]