Your Business’s Online Presence (and How to Improve It)

How do people find and connect with your business online? From Facebook to Google, from contact forms on your website to third-party apps, this network of online websites and tools is how you connect with customers and clients. The ability to manage these systems – collectively known as your online presence – and coordinate the […]
Social media ads app on smart phone between two social media apps.

How Important is Paid Social Media in Your Marketing Strategy?

Many businesses enjoy using social media marketing because it is free (big asterisk here, but we’ll touch more on this later). Because of this, for many paying for advertising on social media is antithetical to their marketing plans. This is understandable, as all businesses look for the greatest ROI for all aspects of their business, […]
Laptop at casual desk with event planner calendar app open.

Event Marketing: The Other Half of Event Planning

For many businesses, event management has two major stages: event planning, where the event is designed, budgeted for, and set up; and the event itself. When events underperform (i.e., people don’t show) or the events impact on sales and leads doesn’t pan out, it’s because of a crucial missing third part: event marketing. In this […]
Multiple marketers working on website SEO content.

What are Your Best Options for Website SEO Content?

Even with a completed website, your search engine marketing (SEM) shouldn’t end there. Updating existing content by providing a steady stream of blogs, building out your website pages to help with your website SEO content. From there, it’s about finding out your best options, which should be guided by three factors: relevance of content, ease […]
Headshot of Vision Advertising Staff, Christian Sadler.

Interview with Christian Sadler, Vision’s Social Media Specialist

Here at Vision Advertising, we believe it’s important to know who you’re partnering with when it comes to working with a marketing agency. From in-person meetings at our office to networked meetings over video and phone, the personal connections you make with our staff make for better communication and marketing. This article, like several in […]

In The News: 10 Things I know about… Internship programs

This article originally appeared in the Worcester Business Journal on May 13th, 2019. 10) You get out what you put in. Make a real effort, treat interns like valued staff, and you get amazing results. Minimal effort on your part will produce minimal results – and disappointed interns. 9) Make sure you’ve got the time […]