Although it may not look like it from our current perspectives, we have reasons to give thanks this Thanksgiving. As Massachusetts residents, we continue to have infection rates that are lower than most of the country. Also, we can appreciate how our community has come together to support local businesses this year. Nevertheless, cases are […]
Once you have employees, your business changes. Leadership isn’t defined by that you lead, but how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no right or wrong answers, but they all form different types of leaders with different strengths. When I joined the Vision team, […]
This article originally appeared in the Worcester Business Journal on April 27th, 2020. When I started to write this at the beginning of March, this article was about the need for the genuine human connection that businesses need to maintain with those in their network, from partners to communities. Now, in a world of social […]
Regardless of where you, your company, and your staff fall on the political spectrum, we can all agree voting this year is vital. It’s the elephant – or donkey – in the room that we simply can’t ignore. As the old saying goes, “the personal is political,” and since your team is made up of […]
It’s been one heck of a year, but at least it’s not one we’ve had to endure alone. As the old saying goes, misery loves company, and the COVID-19 crisis has made sure to be as inclusive as possible. Pained laughter aside, Vision Advertising has been providing business and marketing strategies to all our clients […]
Short-form video has often had a youth appeal, from the lamented social media platform Vine to the popular yet controversial TikTok. But now a new challenger has entered the game: Instagram Reels. Although this addition to Instagram appears to be their response to the trendy lip-synch and dance-based videos, the benefits extend to some business […]
2020 has been one hell of a year, so we’ve been looking forward to the 2020 Worcester Business Journal’s Book of Lists as one of the few rays of sunshine in an otherwise difficult year. The WBJ did not disappoint, with Vision ranking as a 10 Top Marketing Agency of Central Massachusetts and – in […]
Your product can be the solution to all life’s problems, but if you have a slew of doppelgangers selling the same merchandise, you’ll still struggle to gain a foothold in your industry. Like our parents used to say, you must embrace your uniqueness. People want to see what sets you apart from others, as the […]
The Baker–Polito Administration continues to respond to the state’s slow but steady increase in COVID-19 cases. With many school districts reopening in Massachusetts this week, some of the administration’s priorities have been shifted toward keeping students and teachers safe. Furthermore, the Commonwealth is allocating further resources to communities and unemployed citizens who continue to be […]
September is Thyroid Cancer Awareness Month! As our Chief Operating Officer Julia Becker Collins is currently battling thyroid cancer, it’s her wish and ours to shed light on this lesser-known cancer and what you can do about it. While innovations in cancer research, public awareness, and self-exams mean most cancers are in decline, thyroid cancer […]