Instagram can be a fun social media platform for personal use, but you need to know a whole different set of skills as a business. From picking the right account type to features to use to driving followers, engagement, and positively marketing your products and services, it’s a lot to take in. Thankfully, our own […]
It’s Pride Month, and like many businesses, we’ve changed our logo to show our support for the LGTBQ+ community. This action – the changing of your logo and other branding for events, movements, and organizations – is a cornerstone of social media branding, but when executed poorly or for the wrong reasons can cause a […]
Internship programs are a great way of giving back and helping the next generation of students get hands-on training. Just like with remote work, the pandemic transformed how internships can be handled, including changing or adding a remote internship program. However, these internships can be even trickier to handle, especially if you’re new to remote […]
While COVID is still visible, it’s in the rear-view mirror for most people and businesses, especially as we move towards the less dangerous months of summer. While caution should still be taken, and many businesses are keeping mask policies in place, it’s also time to start planning for a future where this is just another […]
We all want to know that our business is doing well. But for some aspects, such as marketing, it can be hard to gauge success. In this series, we’re taking a look at marketing analytics – so you can know what they are, what they do, and if they are something to watch for your […]
As you get more involved in social media marketing for your business, you’ll start to note the big gap between yourself and more polished brands: not just images but graphics, including branding, events, infographics, and more. How do you get started when you don’t have a background in graphic design or access to costly design […]
Internships are the best way to gain experience and reach goals while meeting people who are in the same career field as you. How can someone achieve those goals and make important connections during an online internship? I’d like to share my experiences and thoughts while being a Social Media intern at Vision Advertising and […]
Strong relationships are built on personal connections. Do you want your subscribers to open and interact with your emails? Then you need to engage with them using a personalized approach. Of course, typing customized emails for each individual on your subscriber list is not feasible, which is where email marketing automation comes in handy. This […]
Developing a relationship between your audience and brand requires more effort than posting a few staff headshots to your website. Your audience’s waking hours are dominated by visually driven media, making it essential to convey a complete image of your business, from the products or services you provide to the workplace environment. For brand recognition, […]
A brand’s image is a significant factor that weighs into a consumer’s decision to buy. If you’re currently in good standing in your industry, it’s obvious to you by now that reputations aren’t built in a day. They require a strong dedication to customer satisfaction. Yet, no matter how long it took you to build […]