As business owners, we tend to market only on platforms we feel comfortable with. When new social media trends arise, it can feel like you’re losing ground when it comes to marketing. However, all social media platforms are not built the same, and depending on your audience, you might be just as present as always. […]
We’ve all had that moment where we’ve looked at a company’s social media – from an expensive commercial to a simple text post – and thought, “What the hell were they thinking?” While we all hope we won’t think this when we see some of our own business’s marketing, it can happen. From simple tone-deaf […]
While podcasts aren’t anything new, their popularity has skyrocketed in recent years, most notably during the pandemic. However, given the variety of marketing outlets available, it’s easy to rely solely on those most familiar to you. But guest-starring on a podcast can do your brand wonders – like catering to niche markets, building audience rapport, […]
There’s a (relatively new) saying that “the internet never forgets.” While this is proving problematic for the most recent generation of adults as they get confronted with the stupid things they did on the internet in their youth, it’s also a problem for businesses. When it comes to rebranding online, you’re not only fighting against […]
The goal of search engine optimization (SEO) is to elevate your website from the depths of obscurity to the top of Google results. However, as with any hunt for stardom, there are always those looking to take shortcuts. In the world of search engines, the two competing approaches to maximizing SEO are called white hat […]
At the beginning of October, someone over at Facebook spilled their morning coffee on the ethernet cable, shutting down all their major services for six hours. Well, that’s not exactly how it went, but an error during routine maintenance did leave businesses without access to their Facebook, Instagram, and WhatsApp accounts. This unveiled a significant […]
As a marketing agency, we’re often brought in to help when in-house marketing staff needs a hand-up – or in extreme cases when bosses have laid off marketing staff because they don’t see a return. If you find yourself in one of those situations where you’re marketing department isn’t providing results, and your own marketing […]
Lunches, conferences, and sometimes just a smiling face and a kind demeanor were once ways of sealing the deal with potential sales. Then the pandemic hit, and face-to-face interactions evoked feelings of unease and risk more than companionship. While it’s easy to conduct virtual meetings with familiar clients, forming good first impressions are far more difficult […]
When Facebook, along with siblings of Instagram, WhatsApp and others, went down earlier this week, it didn’t just bring down social media and messaging platforms: it also halted businesses. The 6+ hour outage meant for some, their company effectively ceased to be, unable to communicate or sell to customers without the use of one or […]
Video now reigns supreme on Instagram. Are you having trouble making the shift and keeping engagement? If you hope to generate engagement using Instagram videos, you need to know how to expertly execute the video process. Gaining traction with Instagram videos requires a lot more than chasing viral trends. Let’s review how you can get […]