Rebranding is one of those things that looks great on paper but can quickly spiral out of control, especially in the current world of large digital footprints for even the smallest companies. Mistakes can quickly turn into social media gaffs, turn public opinion against you, and make your businesses inaccessible to searchers and current customers. […]
Canva, the online graphic design platform primarily used for social media posts and presentations, has risen to widespread popularity since being founded in 2013. With more than 110 million users, the world’s largest female-founded and woman-led startup just reached another major milestone: 15 billion designs created. No doubt about it, this free software—with its readymade […]
Prior to developing strategic marketing for any business or organization, there are several things to consider. When our agency is working with new clients, we identify their target audiences, their specific business goals, and the marketing resources available to them. Taking these factors into account is crucial for determining what types of media are possible […]
Are your Google Ads not pulling in leads for your business? There can be many reasons why, but if you think you have good ads, ad copy, and the right budget, it might be the pages you’re linking these ads to. Called landing pages, these website pages will be the first (and often last) page […]
Whether you’re a long-time Facebook for Business user or are looking to finally get your business on Facebook or Instagram, the new Meta Business Suite is a tool you must learn to succeed in managing your social media content and performance on those platforms. And with a plethora of new tools, menus, and user interfaces, […]
They say a picture is worth 1,000 words. And when it comes to selling in today’s heavily digital world, strong visuals are crucial for a company’s brand presence and online reputation. Take a quick mental inventory of your business’s photos: do they adequately showcase what you sell? Are they reflective of your current branding? Are […]
One of the best ways to see how your marketing is doing is to look at website traffic—the amount of people who visit your website. This can not only give you a good idea of changes over time, but tell you a lot about what is and isn’t working, such as the source of this […]
When it comes to social media platforms, who were the winners and losers of 2022 for marketing and advertising your business, and what does the future hold for social media marketing? Whether you’re an entrepreneur trying to break ground on Instagram or a social media manager juggling multiple platforms, insight now can help you plan […]
Once you have employees, your business changes. Leadership isn’t defined by what you lead, but by how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no right or wrong leadership styles, per se, but the workforce struggles of the last few years have revealed one style […]
As a content writer who has worked for a marketing agency for years, I can tell you that blogs drive traffic to a business’s websites. SEO—search engine optimization—can be a finicky beast, and hacks and shortcuts often fail in the long term as Google changes its algorithms. But good content from blogs? That will bring […]