customer retention

How to Use Email Marketing for Customer Retention

Without question, email marketing is one of the best ways to turn one-time shoppers into long-term customers. It’s a way for you to target your audience, stay connected with them, and build brand loyalty in a place where most people visit every day—in their inbox. With email marketing, your business can create deeper relationships with […]
Meeting about restaurant marketing.

Marketing Your New Restaurant Hospitality Group

You’ve established multiple restaurants, built brands and opened new locations. Now it’s time to take it one step further. Expanding into a hospitality group is an exciting adventure for any entrepreneur. This can be a hectic time for the owner, as these events often happen in conjunction with launches of new brands and locations. With […]
Marketing strategy for finding customers.

Comparing Outbound and Inbound Marketing

When marketing and advertising agencies start to talk about marketing strategies for your business, you’ve probably heard the terms “outbound marketing” and “inbound marketing.”  What on the surface just seems like insider jargon or buzz words actually explains the two major schools of thought when it comes to advertising and marketing your company, and the […]

In The News: How to create a marketing plan

This article originally appeared in the Worcester Business Journal on November 27th, 2017. Houses are built with blueprints; businesses are built with plans. Plans make the difference. Creating a winning marketing plan is to work within realistic goals, resources and options. This drives results. The best, most user-friendly plans contain: • A spreadsheet listing each […]