Earlier this week, some Instagram users got a rude awakening when, upon trying to log in, they discovered an outage or – far worse – a suspended account. While the latter seems to be the result of the former, individuals and businesses who use Instagram exclusively to communicate, market, and sell to their clients were […]
Social media advertising can be a great way to highlight your business on that platform and direct excited customers (and potential customers) to your products or services. But between understanding terminology, setting targeting and ad budgets, and figuring out how to make great ads, social media advertising can be challenging for small businesses and entrepreneurs. […]
CPC. Cost Per Click. Anyone who has run online ads is familiar with this metric, and for many, it’s the end all, be all of their marketing analytics related to those ads. But is focusing on running ads to maximize CPC and only focusing on CPC in analytics and reporting afterward seeing the forest for […]
This article originally appeared in the Worcester Business Journal on April 18th, 2022. At Vision Advertising, we’ve included unlimited vacation time in our staff perks for several years. Over that time, we’ve seen stronger team trust, decreased human resources paperwork, and faster recruitment. I’ve found when you treat your staff like the adults that they […]
Each September, we highlight the lesser-known awareness month of the lesser-known cancer: Thyroid Cancer. For us at Vision Advertising, it’s the third year since our Chief Operating Officer Julia Becker Collins was diagnosed with thyroid cancer back in 2020, and it’s her wish (and ours) to shed light on this cancer that is on the […]
Both our CEO Laura DiBenedetto and COO Julia Becker Collins were invited to speak at the Leaders Communicate Clearly Digital Summit – a series of online webinars equal parts theory and practical teaching from leaders around the globe, released episodically through August and September. Two of the over 21 speakers for the online event, Laura […]
The closer you get to the end of college, the more your plan crystalizes: start a business, launch a career, or move on to higher education. All of these things can benefit from one thing you’re probably missing: marketing skills. During my time with Vision Advertising during my internship, I was given the opportunity to […]
Businesses alter and grow all the time in response to disruption, change, and evolution. Everything from pivoting to adapt to a post-COVID world to a change of services brought along by new staff or management might mean you need to change how you do business. And when you change how you do business, you may […]
When it comes to social media videos, recent trends have shown us that short videos pay off long when it comes to views, engagement, and the often-chased unicorn of going viral. Rolled out as a response to TikTok, Instagram’s reels combine that quick action of that platform with the more mature demographics of Instagram and […]
Instagram can be a fun social media platform for personal use, but you need to know a whole different set of skills as a business. From picking the right account type to features to use to driving followers, engagement, and positively marketing your products and services, it’s a lot to take in. Thankfully, our own […]