Woman making a decision with arrows and question mark above her head.

Industry Facing vs Client Facing: Picking the Right Voice

It’s ironic that my industry – which is marketing – whose single purpose is to connect clients with customers is so filled with our own opaque jargon and buzzwords. And while many of these terms hide important concepts and methods, these are hard for those outside the industry to understand. This is true for businesses […]
Make the Shift from Reputation Management to Reputation Marketing

Shifting from Reputation Management to Reputation Marketing

Everyone wants their company to be successful. Success can take the form of sales, gross net income, online ratings, and reviews. One feature that can help increase the success of these characteristics would be your business’s brand reputation. Brands and business owners recognize this fact: every day, our reputations are bringing opportunities to our doors or […]
Smartphone in hand with logo of popular social network Facebook. Cambridge Analytica emblem in background.

Advertising on Facebook After the Cambridge Analytica Scandal

It’s been about two months since The New York Times and The Guardian published articles about a joint investigation on Cambridge Analytica, a thereto mostly unknown political data consultancy, and their collection and exploitation of Facebook user data to influence elections and other political activities. Since the data scandal leaked, Facebook’s drawn-out silence and lack […]
Upcity banner on cityscape.

Our UpCity Top Listing and Why It’s Important

It’s always good for your business to rank high online, from search results to review site ratings. Each one is another victory and another avenue for customers to find their way to you. That’s why we’re excited to be listed as one of the Top Web Designers in Worcester. For reference, UpCity is a listings […]