Internship experience of Caleb McFarland.

Caleb McFarland: My Internship Experience at Vision Advertising

Gaining the necessary real-world experience that is needed for most careers can be incredibly challenging. Most companies require 3-5 years of job experience which can keep many college-age men and women from even attempting to apply to certain positions. If you are a college student or a recent graduate, a word of advice would be […]
Business woman looking unimpressed by presentation on tablet.

Active Marketing: Why Set-It-and-Forget-It Marketing Doesn’t Work

There a lot of options when it comes to marketing your company, from the necessary (having a website) to the advanced (proper brand reputation management). There are many ways you can do this marketing, depending on how much time and money you have. One thing we’ve seen that universally fails (and can in fact even […]
Julia Becker Collins headshot.

Vision Staff Profiles – Julia Becker Collins

AKA Queen of Marketing and Ops Julia, our VP of Marketing and Operations, is the face of Vision Advertising. As a client, you’ll see her regularly through the onboarding process, with many having ongoing meetings to pick her brain – consulting for specific marketing initiatives or general business management, both of which she has years […]
Why Working at a Smaller Company is the Right Move

Why Interning at a Smaller Company is the Right Move

This post was written by Erica Ferretti, an intern and employee at Vision Advertising. When interning at a smaller company I had real responsibilities, I learned about the ins-and-outs to keep a company moving forward, flexed different creative muscles and built great future career contacts. That’s everything you want out of an internship to help […]
How a Press Release Can Boost Your Business

How a Press Release Can Boost Your Business

As a small or medium-sized business with limited resources, how can you spread the word about your company in the most effective manner, without breaking the bank to reach your target market? Regardless of your industry, a press release helps your business and organization earn media coverage across the globe and within your community.
Man with laptop targeting a bullseye with a dart.

B2B Social Media: Branding and Business Targeting

Social media is a great way for companies to interact with and influence their customers. Retail, restaurant, and tech companies in particular can find these platforms a great way to reach thousands of their customers to make purchases. However, if you’re not a B2C but instead a B2B company, you’re focused not on attracting hundreds […]
Hand Stacking Wood Cube Blocks With Word "brand" On Them.

Company Branding: The Importance of Consistency

When I say the word “branding,” what do you think of? If you’re the owner of a company, branding should hold a special place in your heart. Branding is how a customer sees your company, products, and services, the collective experience and impact your business has had on your audience. While reputation, design, advertising, clients, […]