Here at Vision Advertising, one of the many hats I wear is “the SEO Guy” – upgraded to “the SEO Guru” when I get brought up in sales. And it’s true: while I came into marketing via writing, I soon learned that successful blog writing is part knowing how SEO works, from keywords to metadata. […]
Social media is another way to blend strategy and creativity to draw consumers, and as a business, it’s important to decode the disconnect between your brand and ordinary users. Fortunately, the answer to this problem can be discovered without needless guesswork. Treating social media as an asset allows you the opportunity to invest the resources […]
This time last year, the saying, “Make hay in May,” had never seemed so fruitless, as we were all heavily quarantined during the height of the pandemic. Now, a year later, May is bringing more than just flowers; it’s bringing hope. With vaccine appointments extended to all adults, proactive reopening plans, and even more grants […]
Long past are the days where a customer’s referral only extended to their immediate social circle. The internet has immortalized our opinions, fully in view of customers researching your business. However, beyond Amazon, Yelp, and other review platforms, there’s another powerful marketing tool that often goes underutilized: testimonials. Testimonials serve as a vote of confidence […]
While the end of the pandemic is in sight, a new crisis is bound to rear its head in the future. If there’s one thing COVID has taught businesses, it’s that despite your preparedness, no company is impervious to the unpredictability of a sudden disaster, internal or external. Managing your business’s public relations and facing […]
People often associate selling with negative connotations. Being pushy, dishonest, and manipulative are just some of the words that come to mind for most people. However, although you may cringe at the thought of selling, you don’t have to sacrifice your values at the cost of a sale. Authenticity, enthusiasm, and an honest display of […]
With the weather warming up, businesses are more eager now than ever to draw in their seasonal crowds to make up for losses during the pandemic. With vaccinations rolling out at an incredible rate, it may not be much longer until the local economy can breathe a sigh of relief. However, despite the vaccinations, a […]
It’s one thing to want to be the best in your field, but conveying your commitment to quality, integrity, and values in words is much more influential. That’s the role of your mission statement. It’s an opportunity to find consumers with shared values and communicate the fundamental purpose of your company. A well-crafted mission statement […]
Massachusetts is making significant progress in the fight against COVID, and as a result, we are being rewarded for our efforts. With drops in daily COVID cases and hospitalizations and vaccination rates continuing to soar, Massachusetts seems to finally be on the path to recovery. With society on the mend, it’s been deemed safe to […]
Marketing is how you shine a spotlight on your business. Without a proper strategy, there’s no road map leading consumers to your storefront. Creating the perfect marketing plan relies on finding an intersection between marketing and business strategy. Since a marketing strategy requires a great deal of foresight and resources, we paired with the Better […]