There’s a (relatively new) saying that “the internet never forgets.” While this is proving problematic for the most recent generation of adults as they get confronted with the stupid things they did on the internet in their youth, it’s also a problem for businesses. When it comes to rebranding online, you’re not only fighting against […]
The goal of search engine optimization (SEO) is to elevate your website from the depths of obscurity to the top of Google results. However, as with any hunt for stardom, there are always those looking to take shortcuts. In the world of search engines, the two competing approaches to maximizing SEO are called white hat […]
At the beginning of October, someone over at Facebook spilled their morning coffee on the ethernet cable, shutting down all their major services for six hours. Well, that’s not exactly how it went, but an error during routine maintenance did leave businesses without access to their Facebook, Instagram, and WhatsApp accounts. This unveiled a significant […]
As a marketing agency, we’re often brought in to help when in-house marketing staff needs a hand-up – or in extreme cases when bosses have laid off marketing staff because they don’t see a return. If you find yourself in one of those situations where you’re marketing department isn’t providing results, and your own marketing […]
Lunches, conferences, and sometimes just a smiling face and a kind demeanor were once ways of sealing the deal with potential sales. Then the pandemic hit, and face-to-face interactions evoked feelings of unease and risk more than companionship. While it’s easy to conduct virtual meetings with familiar clients, forming good first impressions are far more difficult […]
When Facebook, along with siblings of Instagram, WhatsApp and others, went down earlier this week, it didn’t just bring down social media and messaging platforms: it also halted businesses. The 6+ hour outage meant for some, their company effectively ceased to be, unable to communicate or sell to customers without the use of one or […]
If you know the adage about the tree falling in the woods, you know that the most polished social media post, the best call to action, and the sharpest graphics don’t mean anything without engagement. It’s discouraging to do everything right on social media as a business and fail to get people to see, share, […]
It’s September, and that means it’s Thyroid Cancer Awareness Month. After our Chief Operating Officer Julia Becker Collins was diagnosed with thyroid cancer in 2020, it’s her wish and ours to shed light on this lesser-known cancer each year and what you can do about it. Thyroid cancer is less rare than you might think, […]
No one likes hearing negative things about their company, especially in the form of reviews on highly trafficked sites. It can be as easy to ignore them as not to search for them in the first place. But that’s a mistake. We live in a world where consumer options are growing each day, from global […]
Privacy policy updates usually aren’t newsworthy, but as marketers, we couldn’t help but tune into the headlines featuring Apple’s latest privacy updates. And as marketers, we had to delve in past the headlines to find out how Apple’s latest privacy updates are shaping our industry. During their annual developer conference, Apple announced a slew of […]