Website domain name on HTTPS.

I’ve Owned This Domain Forever, and It Still Ranks Poorly – Why?

Let’s go into hypothetical mode: Let’s say you own a company. Let’s say that company that sells tires, and you’ve got a website on a domain you’ve had forever. Let’s call this website “weselltires.com” and say you’ve had it for 10 years. However, when you’re typing in keywords into Google, from “where to buy tires” […]
Photo Of Facebook Web Page.

Can I Run a Business with Just a Facebook Page?

Everyone is on Facebook. For many people, their Facebook profile may be the main way people can find them online. So it doesn’t take much of a stretch to apply the same mentality when it comes to a business. After all, having a Facebook page is a relatively straightforward and inexpensive way of being able […]
When Should You Issue Press Releases?

When Should You Issue Press Releases?

  This question is one that is asked repeatedly. From small businesses to large corporations, you will likely hear many different answers to the question of timing your press releases. Many experienced public relations pros will tell you Mondays and Tuesdays are the prime days, whereas PRNewswire recommends sending your press releases in the middle […]

In The News: Marketing: In-house or outsource?

This article originally appeared in the Worcester Business Journal on October 2nd, 2017. Deciding whether to hire in-house marketers or to outsource to an agency isn’t always easy. Every situation is different, and there are variables. To keep things simple, I suggest starting by exploring three critical questions.
Blacklink icon in flat design.

What are Backlinks and Why Are They Important?

Just like in any specialized field, SEO (search engine optimization) has its own share of insider jargon (and that’s not even counting the term “SEO” itself). When looking how to increase your website ranking on certain keywords or overall, you’ve probably seen responses such as “make sure there are backlinks to your website” or “backlinks […]
Women in Business

Women in Business: Stop Apologizing & Start Living

I’ve been in business since I was 19, and now approaching 40 (what?!), I’m continually blown away that sexism (or ageism) is still even a topic of conversation and a general code of acceptable business conduct… in 2017.  But there it is.  There has always been pressure to accept sexual harassment as a currency of […]
Business persons going over fincial options.

How Much Does It Cost to Work with a Marketing Agency?

We all sometimes need help, and businesses are no exception. Working with experts from a third party can provide you with options and business opportunities that wouldn’t normally be available from your own staff. This is extremely important for Small and Medium-Sized Businesses (SMBs) who don’t have the staffing budget for full-time employees with certain […]