Whether you’re looking to upgrade a current website or get a new one built, you’ve probably heard the term SSL come up. Often, this is in conjunction with warnings about security, search engine ranking, and even getting blocked by web browsers. Today we get to the bottom of SSL with a short explanation of what […]
Facebook, LinkedIn, Instagram, Twitter—these are just a few of the many social media platforms available to business owners. Given these tools to help grow your online presence, how do you find which platform is best for your business? As a business owner using social media, one of your goals is to figure out where your […]
After spending some time looking at stock photos, there is a likelihood that you will come across some that are so ridiculous, they make you chuckle. You might even find yourself saying, “Why is this even here?” or “What is that?” To answer those questions: no one knows but the creator. A stock photo is […]
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Top Reasons to Use a Small Agency for Your Internet Marketing
It’s 2017. You know you need to be doing more advertising and internet marketing, but you’re confused on the next step. Your business simply can’t keep up with the amount of internet marketing that your other small business owner competitors are doing in the digital space. As you’re drowning in the day to day duties […]
Just because your business is 10 years old, doesn’t mean your website should be. The truth is, a lot of things age well in time—like wine, friendship, and dogs (haha). However, a website is not one of them. Many businesses in this digital world we are living in are blind to even the simplest of […]
SEO has changed in many ways over the years, but if you understand where it is now, your business can see some incredible results all while standing out from your competitors. According to Moz, “websites compete for attention and placement in search engines, and those with the knowledge and experience to improve their website’s ranking […]
We all have a story to tell, how will you tell yours? In case you haven’t noticed, Facebook now has the “Stories” feature. In March, Facebook launched Stories to challenge rival, Snapchat, since they turned down a $3 billion buyout offer from Facebook. Facebook users can now post Stories to their feeds just like ones […]
This article originally appeared in the Worcester Business Journal on May 1st, 2017. When she was 19, Laura DiBenedetto founded Vision Advertising in Worcester. After nearly two decades of purposeful slow growth, the seven-employee company specializes in advertising for hospitality and professional services firms. Her next big adventure is buying her own free-parking building in […]
Businesses have been lining up for Instagram like Jimmy Buffet fans at the bar in Margaritaville. It’s the most interactive and influential social media platform available. It even offers an Instagram for Business so you can reach everyone in both a social and professional setting, while you promote and brand your business at the same […]
Vision Advertising has announced that they have hired Julia Becker Collins as the new Vice President of Marketing & Operations to the team.