Marketing strategy for finding customers.

Comparing Outbound and Inbound Marketing

When marketing and advertising agencies start to talk about marketing strategies for your business, you’ve probably heard the terms “outbound marketing” and “inbound marketing.”  What on the surface just seems like insider jargon or buzz words actually explains the two major schools of thought when it comes to advertising and marketing your company, and the […]

In The News: How to create a marketing plan

This article originally appeared in the Worcester Business Journal on November 27th, 2017. Houses are built with blueprints; businesses are built with plans. Plans make the difference. Creating a winning marketing plan is to work within realistic goals, resources and options. This drives results. The best, most user-friendly plans contain: • A spreadsheet listing each […]
Successful woman hiker open arms hiking on mountain peak.

How to Create Your Amazing Life

As a young person just beginning your career, you might be overwhelmed or crippled with self-doubt and/or uncertainty as you’re deciding on the life you want.  You might not feel confident in your place in the world just yet, perhaps you aren’t sure how much money you can earn (or ask for), or maybe you […]
Logos for both Facebook and Google

Facebook Ads vs Google AdWords: Which, When, How Much?

Okay, so you’re ready to put down some money to advertise your product or service on the internet. Modern online advertising on most platforms allows you to advertise immediately to whoever you want, without having to wait for the printer or the publisher. But now that you’ve made the decision to advertise, what platform to […]
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Can an Intern Do My Marketing?

Ever look at your marketing budget, realize it’s a little (or a lot) smaller than you want it to be, and decide that you need some cheap labor to get it done? You wouldn’t be alone there. Many people share that same thought process and look toward interns as a seemingly ideal way to get […]
Stamp containing the word authentic several times.

Be Authentic; Don’t be a Commodity

The purpose of authenticity in your branding is differentiation, and more importantly, disqualification.  You specifically want to turn OFF the prospective clients right from the start that aren’t going to be a genuine and positive fit for your company.  You won’t keep them anyway. The wrong clients won’t like working with you once they see […]