Central Mass Green Awards, Sponsored by VA-Sponsored Initiative

The World Green Business Association is proud to announce our Corporate Sponsorship of the Central Mass Green Awards on May 21st. The Worcester Business Journal (WBJ) has selected nine businesses operating in Central Massachusetts who have demonstrated superior levels of commitment in the movement to become more environmentally responsible. The award winners were featured in […]

Getting Something for Nothing

Every now and then, someone comes in my office and says they need our services. But they can’t afford them. Hey, not everyone can, but once in a while, I get this one creative person that says they’ll give us a percentage of all future sales in lieu of payment for our services. 2 points […]

Vision Advertising is 2007 BBB Torch Award for Marketplace Ethics Honoree

I am proud and delighted to let you know that Vision Advertising is to receive “Honorable Mention” for the Better Business Bureau “Torch Award for Marketplace Ethics” at the 2007 Awards Banquet on October 4th, 2007. We’d like to thank our clients, employees, partners, suppliers and all of our many supporters. We thank you all […]

Pricing is marketing – here’s how/why…

Marketing is far more than just your promotional activities (see diagram), and one clear example of what I’m talking about can be found in pricing and the resulting market positioning. Example: You are in the market for a consultant and find two. One asks $100 per hour, the other $300 per hour. Otherwise, they appear […]

Blogging: Turning Speeches into Conversations

In the personal landscape, MySpace has them and lots of people use others for their own (often amusing) daily rants. In the business landscape, it is one of the leading ways to turn speeches into conversations. How would you like to turn your colleagues into people who constantly have you on the top of their […]

What the CMS?

CMS = Content Management System. Did you know that FrontPage is being phased out? Bad news for all the FP dependent, theoretically. The CMS solves that problem. There are a bunch of solutions out there; we use WordPress. Imagine… being able to log into a nice tidy little web site and being able to manage […]

Summer Lovin’

Summer is upon us. Planning on working only part time this summer, or taking 3 day weekends all season? If so, consider the cost. Would you have a far more profitable fall if you planted some marketing seeds now? Would you be all that much more successful if you put that day off towards working […]

Unique creativity – tailored to me?

While most artists refuse to paint the same picture twice, the same goes for our graphic designers and their creations. While engineering our client’s projects, nothing we do is “cookie cutter” or template based; nor does it strongly resemble our last projects. Everything we do is unique and custom designed for each client and project. […]