It’s been about two months since The New York Times and The Guardian published articles about a joint investigation on Cambridge Analytica, a thereto mostly unknown political data consultancy, and their collection and exploitation of Facebook user data to influence elections and other political activities. Since the data scandal leaked, Facebook’s drawn-out silence and lack […]
It’s always good for your business to rank high online, from search results to review site ratings. Each one is another victory and another avenue for customers to find their way to you. That’s why we’re excited to be listed as one of the Top Web Designers in Worcester. For reference, UpCity is a listings […]
It’s easy to take the internet for granted… until you need a website. Putting aside picking how you will build the website (that’s an entirely different blog), you first need to figure out where the website will live. Picking the server where your website will be hosted can have far-reaching implications. While some needs are […]
We get the confusion when it comes to understanding the difference between marketing and advertising – after all, while our name is Vision Advertising, we’re a digital marketing agency. We’ve even considered a name change, though the SEO issues with a name rebrand is a blog for another time. However, while these terms are not […]
Not all websites are created equal, and not all industries have the same needs. While the basics of a website are usually true between all industries (front, services, about us, and contact page), many industries benefit greatly from additional specialty pages tied to their industries and services. These benefits can include higher page ranking due […]
To achieve the goal of converting subscribers into buyers, you have to send them emails that are relevant and contextual to them. Promoted deals of the day, loyalty programs, time-limited coupon codes, product launches—all of these are staples in email campaigns. But, how do you send them personalized, relevant campaigns? It’s a lot more than […]
Just signed on the dotted line with a new marketing company? Are you about to? Either way – this is exciting and can be intimidating because you may not know how to get the most out of the new relationship, or what to expect. We aim to help you be the happiest you can be […]
Have you been burned by an unpleasant experience with a digital marketing agency? We understand. We’ve had many clients who have been cautious to get back into a marketing partnership after being let down by another agency. It can be hard to rebuild trust after a marketer fails to meet your expectations or simply takes […]
In part I of this blog, we discussed what functions of email marketing are the most important to you and your business. In this blog, we’ll give a rundown on two email marketing platforms that we are able to use for our clients, and their highlights. Again, there’s not one software solution that is considered […]
Here at Vision, I write a lot of blogs. I’ve written… I can confidently say “hundreds” for both B2B and B2C clients and for this website. And more than just writing them, we’ve looked their impact on the back end: from engagement when we share them on social media to the percent of web traffic […]