imagine of sign which reads "content is king"

How to Write Content People Care About

People don’t care. The wild success of the DVR and the ever growing popularity of ad-blockers are evidence that people no longer care for advertising. People are using mechanisms to shut out advertising from their lives. These mechanisms aren’t just technological, they are psychological as well. People tune out sales pitches faster than a politician’s […]
New Businesses Fail - Vision Advertising, Worcester, MA

Top Three Reasons Why New Businesses Fail and What To Do About It

Starting a business? Good – keep reading. This is information every soon-to-be-entrepreneur needs to know, EVEN IF, you’ve already owned a business.  Since 1999, I’ve consulted for hundreds of entrepreneurs, and taught lectures for literally thousands.  In that time, I’ve certainly observed a few things about why and how people succeed, and why and how […]