customer retention

How to Use Email Marketing for Customer Retention

Without question, email marketing is one of the best ways to turn one-time shoppers into long-term customers. It’s a way for you to target your audience, stay connected with them, and build brand loyalty in a place where most people visit every day—in their inbox. With email marketing, your business can create deeper relationships with […]

Don’t Take the Social Out of Your Social Media Strategy

Facebook. Twitter. Instagram.  All were founded with the idea that the platform would be used as a way for individuals to connect with other individuals. At some point, businesses jumped on the bandwagon as well, and quickly learned that when it comes to selling your business on social media, you either sink or swim.
New Businesses Fail - Vision Advertising, Worcester, MA

Top Three Reasons Why New Businesses Fail and What To Do About It

Starting a business? Good – keep reading. This is information every soon-to-be-entrepreneur needs to know, EVEN IF, you’ve already owned a business.  Since 1999, I’ve consulted for hundreds of entrepreneurs, and taught lectures for literally thousands.  In that time, I’ve certainly observed a few things about why and how people succeed, and why and how […]