I get many RFPs that come across my desk every year (5 in the last month), and I almost never end up submitting a proposal. I haven’t in the last 3 years. Am I a snob? Am I so burdened with work that I don’t want more? Am I too lazy? No, no, and no. […]
True story: New client, Blue Bird Pizza. They’re in Worcester, and have been a fixture in the community for years. We started work with them this week, and will be building out their site, Facebook community and doing a great marketing campaign to bring in the revenues. In the business owner’s excitement for getting a […]
Highlights·How To·Internet Marketing·Marketing Process·Relationship Marketing·Social Media Marketing
Four Ways to Use Twitter for Effective Brand Outreach
When you have only 140 characters to convey your brand message, you must strategize carefully and write forcefully and consistently. That advice which I recently posted on Twitter (‘Tweeted’), friends, is 134 characters. After you read this blog post, you’ll understand that when it comes to Twitter, the quotation attributed to Mark Twain, “I would […]
So. Still think social media is just a fad?? Watch this video and weigh in. It perfectly captures the whole picture. After you watch it, you should have a shift in thinking to “Wow – I had no idea” and want to start somewhere. Great idea. Do it!! A word of caution. You should have […]
Don’t believe me? Just ask Frank Damelio of Target Intellect who not only is a rock star with all things public speaking, but he is a gifted educator who helps executives and leaders be great speakers that command the room. If you want to market yourself for free (and then ultimately get PAID to market […]
Highlights·How To·Internet Marketing·Marketing Process·Off-Topic·Online Public Relations·Relationship Marketing·Word of Mouth Marketing
How To Control (Correct) Rumors
Everyone in PR knows that you need to control rumors before they damage you or your business. You don’t always get the luxury of being able to squash, but you can always do your best to combat the false stories with the truth. Let me show you how to do it through a real-life example. […]
The World Green Business Association is proud to announce our Corporate Sponsorship of the Central Mass Green Awards on May 21st. The Worcester Business Journal (WBJ) has selected nine businesses operating in Central Massachusetts who have demonstrated superior levels of commitment in the movement to become more environmentally responsible. The award winners were featured in […]
I am proud and delighted to let you know that Vision Advertising is to receive “Honorable Mention” for the Better Business Bureau “Torch Award for Marketplace Ethics” at the 2007 Awards Banquet on October 4th, 2007. We’d like to thank our clients, employees, partners, suppliers and all of our many supporters. We thank you all […]
PR, when most effective, is almost always going to be used as a vehicle to solidify your other marketing efforts. This means that most often, PR is not a standalone service, but rather, it is factored into your marketing strategy as an integral part of the whole picture. While anyone can do PR, its really […]
By David A. Greenwood, Former Director of Public Relations What is public relations? Many mistake publicity for public relations but the true art of public relations is so much more. Public relations helps to build a corporate image, create much needed awareness for a product or service and it helps to raise the profile of […]