When a negative review pops up about your business, what’s your first reaction? If it’s to run and hide or reach for the pitchfork, you might be damaging your business’s reputation. There’s a better way. In the enVisioning Success podcast episode, Politely Confrontational: Stopping the Games and Selling with Authenticity, co-host Julia and Laura tackle […]
No one likes to hear “no,” especially if you work in sales. On the enVisioning Success podcast episode, The Power of “No:” Navigating Rejection and Refocusing Efforts, co-hosts Laura and Julia express the frustration of failed sales talks and better solutions moving forward, including qualified leads. Let’s talk about how your sales team can work […]
Not every business has immediate sales. With no product or service with an immediate download or delivery, they rely on long sales cycles of their salespeople reaching out, establishing relationships, having multiple meetings, and going back and forth on proposals and contracts before anyone signs. In our enVisioning Success podcast episode, Consistency in Communication: The […]
Social media can be tricky for a brand to navigate, especially during a fast-evolving situation where your company is expected (or being asked) to respond. Have you built up your social media to this moment to be transparent, responsive, and consistent? These ideals and their value in building brand trust on social media are the […]
The effectiveness of your sales and marketing teams is increased if they work together—marketers can better line up leads for the sales team, and salespeople can better dial in target markets. But what if you’re having trouble getting your marketing and sales teams to collaborate? These are themes explored in several of the enVisioning Success […]
How do you tell if your marketing is working? While tracking conversions and sales leads can take you so far, it’s important to hear from customers directly about what is and isn’t working when it comes to marketing. In the enVisioning Success podcast episode, Feedback is Gold: Using Sales Insights to Refine Marketing, co-hosts Laura […]
Your sales team has only so much time in the day—especially if your only sales team is you as a business owner. Having your marketing team pre-qualify leads for the sales team is a win-win, making the sales funnel smoother and increasing the effectiveness of your marketing while generating more valuable leads for sales. It’s […]
Marketing and sales were made for each other—literally. Marketing aims to make it easier for your sales team to sell, with everything from lead generation to producing sales themselves. But sometimes, your marketing and sales teams aren’t on the same page. In the enVisioning Success podcast episode, From Messaging to Engagement: Bridging Marketing with Sales, […]
Want the short sell? Writing blogs for your business is great marketing by building a library of expertise in your field. In the enVisioning Success podcast episode, Trust Builder: Using Your Messages to Become the Go-To Expert, co-hosts Julia and Laura talk about how showing this expertise builds the trust needed by customers to buy […]
Timing is everything. One of the best times for a customer to become aware of your brand is before they need your product and service. From seeing your business on social media to showing up in their first Google research, being on your customers’ minds before they start comparing options is a huge advantage and […]