Public Relations (PR)
How Public Relations WorksThe core concepts behind effective public relations services center around effective and compelling stories. As your public relations specialist, our job is to help you to create, identify, and/or clarify what your story is, and get it in the hands of the people that want to take the story and run with it. Our friends in the media help us to help you get front and center.
A Modern Approach to Public Relations
What does public relations mean, and where can you get placed? In years past, the answer was restricted to television, radio, and print. Nowadays, you can add the entire online world to that list, in a very large and meaningful way. Our approach to media relations is to take advantage of the conversations that people are most interested in having, where people are having them already. While we still employ traditional approaches to place your brand in traditional media, we place a lot of emphasis on new media. A large portion of buying decisions are made because of new media influence, every day (for example, 33% of dining decisions made by mothers are made because of blogs). There is a whole world of social media that can create exciting new opportunity for storytelling.