If your business runs advertisements on Facebook or Instagram, more often than not, your ads probably get approved without any issues and run at their scheduled times. But have you ever had an ad get rejected? In this blog, we’ll share three of Meta’s advertising policies to be aware of in order to avoid Meta […]
For many businesses, Instagram is surpassing Facebook in becoming the place to find their customers or clients. But Instagram veterans and newcomers alike might be having trouble fully unlocking the power of social media marketing on this platform. When used properly, hashtags can be a game-changer, helping your company find target audiences and engage with […]
Earlier this week, some Instagram users got a rude awakening when, upon trying to log in, they discovered an outage or – far worse – a suspended account. While the latter seems to be the result of the former, individuals and businesses who use Instagram exclusively to communicate, market, and sell to their clients were […]
Social media advertising can be a great way to highlight your business on that platform and direct excited customers (and potential customers) to your products or services. But between understanding terminology, setting targeting and ad budgets, and figuring out how to make great ads, social media advertising can be challenging for small businesses and entrepreneurs. […]
When it comes to social media videos, recent trends have shown us that short videos pay off long when it comes to views, engagement, and the often-chased unicorn of going viral. Rolled out as a response to TikTok, Instagram’s reels combine that quick action of that platform with the more mature demographics of Instagram and […]
Instagram can be a fun social media platform for personal use, but you need to know a whole different set of skills as a business. From picking the right account type to features to use to driving followers, engagement, and positively marketing your products and services, it’s a lot to take in. Thankfully, our own […]
It’s no secret that trends and technology change with time, but the pandemic has shifted the evolution of social media into overdrive. Unable to meet face-to-face, most of us turned to technology to maintain communication with one another. In response, the platforms on which we interact have expanded their amenities for both users and businesses. […]
When Facebook, along with siblings of Instagram, WhatsApp and others, went down earlier this week, it didn’t just bring down social media and messaging platforms: it also halted businesses. The 6+ hour outage meant for some, their company effectively ceased to be, unable to communicate or sell to customers without the use of one or […]
With roughly a billion active users, businesses are jumping at the opportunity to develop immersive brand storytelling through video. Instagram Stories, Reels, and in-feed videos are great for providing engaging and dynamic insights that increase brand recognition and loyalty. However, many businesses are leaving out a simple yet major facet of their videos which is […]
Like all things related to technology, Instagram is constantly evolving. Although being added to the platform in mid-2019 – what feels like a century ago – many users are still unfamiliar with creator accounts. While sharing some similarities with the business account, both types of profiles are geared toward different users. Depending on your goals […]