Webinar: How Do I Use Instagram Reels for Marketing?

Person holding a smartphone with the Instagram Reels logo.

When it comes to social media videos, recent trends have shown us that short videos pay off long when it comes to views, engagement, and the often-chased unicorn of going viral. Rolled out as a response to TikTok, Instagram’s reels combine that quick action of that platform with the more mature demographics of Instagram and the powerful ads and analytics of Facebook. If you’re looking to use Instagram Reels for marketing your business, join us for this Vision Business Bootcamp!

What You’ll Learn about Instagram Reels Video Marketing

This webinar is ideal for business owners and marketers already familiar with the Instagram platform looking to take the leap into video production for their products and services. Our Communications Manager and social media expert Catrina Gardner will guide you through this powerful new tool and how you can use it to supercharge your marketing, including:

  • What Instagram Reels are and the larger trend of short video marketing.
  • Why you should post Reels and the pivot of Instagram into videos.
  • What makes a Reel good, including the use of captions and expertise.
  • How to make a marketing short-form video vs. an entertainment one.
  • Step-by-step instructions on your first Reel and tips.
  • Implementing Reels into a larger social media strategy.

Business Bootcamp: How Do I Use Instagram Reels for Marketing?

Enjoy the video below or watch it on Facebook. We also have a growing catalog of informative webinars covering other topics on our Facebook Page, including further discussions about social media marketing like Revising Your Social Media Strategy and Current Social Media Trends. If you have any questions or opinions, leave a comment – we love to hear from our audience!

Further Reading on Instagram and Social Media Marketing

To find more information for businesses on Instagram needing marketing and business strategy, check out our blogs. Here are a few posts you might find helpful:

The information and tips from our social media expert aren’t just about chasing trends but also building better marketing strategy, finding your own way of getting engagement, getting clicks, and turning those into leads for your products and services. If you need help, from understanding social media marketing to deep marketing and business strategy, we can help. At Vision Advertising, it’s our job to keep up to speed on the latest in social media, and we can develop a marketing plan for clients that include graphics, videos, collateral, and more. Interested? Contact us today.

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About the author : Alex Geyer

Alex wears many hats, and not just because he’s bald. A writer by background, Alex writes “content” for Vision – anything from social media statuses to blogs to website copy and beyond. In addition, as Senior Brand Strategist, he builds and maintains all search engine advertising for Vision, manages multiple client projects, and herds many meetings. In his free time, he starts and stops writing novels, reads a copious amount of fiction, plays video games, and an enthusiastic chef at home. He’s trying to become a better plant daddy.

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