Instagram can be a fun social media platform for personal use, but you need to know a whole different set of skills as a business. From picking the right account type to features to use to driving followers, engagement, and positively marketing your products and services, it’s a lot to take in. Thankfully, our own Julia Becker Collins has partnered with the CWE to provide a two-part webinar on how to go from zero to hero on Instagram.

A Webinar for Your Business on Instagram

If you’re ready to take your business onto Instagram for better marketing and sales, this is the webinar for you. Lead by Vision Advertising’s COO Julia Becker Collins, learn from a marketing pro everything you need to be successful, from business account setups to capitalizing on social media marketing and engagement with your new customer base, including platform-specific tips, tricks, and behind-the-scene account work to get the most out of Instagram. Done in partnership with the CWE, you can watch both parts of the webinar for free right now on their eCenter!

Part 1: Getting Started on Instagram

You can see part one right here (you’ll need to register for free with the CWE first). This covers:

• An introduction to Instagram
• Setting up a personal vs. business page
• The difference between a creator vs. business account
• An overview of Instagram’s different features: Posts, stories, reels, IGTV, lives

Part 2: Engagement and Advanced Features

You can see part two right here (you’ll need to register for free with the CWE first). This covers:

• A deeper look into Instagram and all the tools/features available: Posts, stories, reels, IGTV, lives
• Engagement strategy: Likes, comments, shares, saves, story replies
• Hashtag strategy
• Linking your Instagram and Facebook pages

Read More About Instagram on Our Blog

We’ve got more resources about all things Instagram, including deeper dives on topics covered in the webinar. Check out them and more on our blog!

• Marketing Your Business on Instagram Reels
• Using Instagram Hashtags to Increase Brand Exposure
• How to Add Captions to Your Instagram Videos
• How To Get Users to Watch Your Instagram Videos
• Creator vs. Business Instagram Profiles: Which Do I Need for My Brand?

About the Center for Women & Enterprise

For over a year, we’ve been partnering with the Central Massachusetts’ Center for Women & Enterprise, a nationally known nonprofit organization dedicated to helping people start and grow their businesses. With their focus on providing access to the resources, tools, and support needed for women entrepreneurs and small business owners to flourish, our partnership perfectly fits our history of providing free in-person and online events for business strategy and marketing. Learn more about the CWE by visiting their website!

Vision’s Business Bootcamps and Julia as a Speaker

As mentioned above, Vision Advertising has a history of providing marketing and business strategy not only to our clients but also to the public at large. Not only with this blog but also with our Business Bootcamps and other public speaking events done by Julia Becker Collins and others here at Vision. These are all available online at the links above for free, and the other CWE webinars can be viewed on their site (after free registration).

If you’re interested in having Julia as a speaker for your event, learn more about the topics she covers most, highlighted past events, and schedule a call to book her as a speaker on this page. If you’d like to learn more about the marketing, business, and coaching services we provide, contact Vision Advertising today.