Want the short sell? Writing blogs for your business is great marketing by building a library of expertise in your field. In the enVisioning Success podcast episode, Trust Builder: Using Your Messages to Become the Go-To Expert, co-hosts Julia and Laura talk about how showing this expertise builds the trust needed by customers to buy […]
When it comes to modernizing your brand, it can be easy to just focus on a new logo, color palette, and all the glitz of a new website. But that’s only a part. In our podcast episode, Modernizing Brand Identity Balancing Past and Future, co-hosts Julia and Laura go over many parts of your brand […]
When it comes to online marketing, you’re constantly pulled two ways – trying to appease the algorithms of Google Search and social media indexing with SEO and trying to provide engaging content for the users on these platforms. What if I told you that if done right, you can do both simultaneously with the large […]
Maybe you’ve just started slinging content, or maybe you finally dusted off your analytics, but it can be frustrating if you’re not getting the page views and engagement you expected from your blog. Creating content for your website and social media is always a good idea. But if you’re doing it wrong, you are at […]
The internet is built on words. In Search Engine Optimization (SEO) terms, it’s how we get people to see ourselves and our websites: through proving our worth through these searchable, indexable words. Blogs are an excellent resource for marketing on so many levels, from showing expertise you can share on social media to ranking higher […]
It’s important to get to know the people you’re partnering with when it comes to working with a marketing agency. Beyond our leadership team, we have additional staff specialists who manage clients, projects, and roles here at Vision Advertising. This article highlights one of our staff members you might be working with, especially if you’re […]
Here at Vision, I write a lot of blogs. I’ve written… I can confidently say “hundreds” for both B2B and B2C clients and for this website. And more than just writing them, we’ve looked their impact on the back end: from engagement when we share them on social media to the percent of web traffic […]
For many of our prospective clients, we advise blogging as a way to help them improve their SEO, page ranking, social media use, and to provide content to bring in new customers. These are just some of the reasons we advise them – and you – to include regular blogging as part of a balanced […]
Business Blogging·Highlights·How To·Internet Marketing·Marketing Process·Search Engine Marketing·Search Engine Optimization
How to Blog for Business in 5 Simple Steps
Are you considering setting up a blog for business? You can accomplish a lot of marketing with a blog for your company if you know how to go about it.
Facebook Marketing·Highlights·Internet Marketing·Marketing Process·Relationship Marketing·Selling·Small Business
7 Important Resolutions for 2011
Doing the same thing while expecting different results is the definition of insanity! Therefore, we should resolve to do some things a little differently. Here are the things I suggest considering for your business: Step outside your comfort zone and explore new marketing possibilities that you may not have been willing to consider in 2010. […]