Everyone wants their website to rank higher on Google Search results. While certain features – such as better loading times or mobile-friendly designs – might require you to pay more to switch hosts or rebuild your website, that isn’t the case with all search engine optimization (SEO). If you’re working to improve your website’s ranking, […]
Maybe you’ve just started slinging content, or maybe you finally dusted off your analytics, but it can be frustrating if you’re not getting the page views and engagement you expected from your blog. Creating content for your website and social media is always a good idea. But if you’re doing it wrong, you are at […]
When you’ve poured your heart into your business, your focus is automatically drawn to internal operations. Yet, broadening your brand’s reach requires you to look outward to refocus inward. Researching your competitors helps you gain a competitive edge in your industry. It allows you to define the landscape, what’s needed of you to stand out, […]
It’s no secret that trends and technology change with time, but the pandemic has shifted the evolution of social media into overdrive. Unable to meet face-to-face, most of us turned to technology to maintain communication with one another. In response, the platforms on which we interact have expanded their amenities for both users and businesses. […]
Doing online marketing without a plan is a recipe for disaster, but doing a marketing plan without doing your homework can be almost as bad, especially when there’s a significant budget behind it. Without doing research, setting goals, and figuring out values, your marketing is going to be less effective – especially if you’re not […]
When we talk about SEO – Search Engine Optimization – we’re really talking about SEO for Google Search. This is the most used search engine because it’s continued to evolve with the times, breaking up predatory SEO and adding in features that make it easier for people to find what they need and businesses list […]
Remember free samples of artisan jams at the grocery store? Do you miss the days of winning over clients by hosting compelling seminars? Engaging in these in-person marketing activities seems a lifetime ago. With the persistent struggle against COVID raging on, business owners and entrepreneurs are wondering whether they’ll ever be able to pursue in-person […]
One big hurdle for small businesses and entrepreneurs is graphic design. The pressure to create compelling visuals for your websites, social media, and pitches is immense, and the hurdles of technical skill and cost have deterred many. But it doesn’t have to be that way! Our own marketing and graphic design guru Catrina Gardner will […]
Email newsletters can be used to deliver a variety of messages, from promoting new products or events to fostering brand awareness. However, they’re one of the hardest emails to do right. While they can prove a useful marketing tool, going about them the wrong way can instantly land them a spot in your email subscribers’ […]
Is one of your New Year’s Resolutions to revive a currently closed-down business? Whether it’s a hobby you put on hold or a victim of the pandemic, if you’re bringing a business back from the dead, you’ve got more work than you might think. Beyond the logistics and business strategy side of things, you’ve also […]