Regardless of your business’ size or industry, there are many instances in which something happening at your company may be considered news—whether for good or bad—by the public. Yet, there are also plenty of instances in which what’s happening at your business is not of interest to other people—no matter how important or exciting it […]
Podcasts have been around for some time, but their popularity has grown over the last couple of years, especially during the pandemic. As of writing, there are 464.7 million podcast listeners around the globe, and there are shows for just about every interest. From news, politics, business, finance, and sports to even more niche topics […]
While podcasts aren’t anything new, their popularity has skyrocketed in recent years, most notably during the pandemic. However, given the variety of marketing outlets available, it’s easy to rely solely on those most familiar to you. But guest-starring on a podcast can do your brand wonders – like catering to niche markets, building audience rapport, […]
While the end of the pandemic is in sight, a new crisis is bound to rear its head in the future. If there’s one thing COVID has taught businesses, it’s that despite your preparedness, no company is impervious to the unpredictability of a sudden disaster, internal or external. Managing your business’s public relations and facing […]
We’ve all seen a news article about someone who lost their job after they tweeted something. Or a company that went into PR mode after something that was said by a staff member was attributed to its brand. Businesses everywhere struggle between having their employees act as brand ambassadors and the outcry that comes with […]
During the COVID-19 pandemic, a business can receive harsh criticism or praise depending on how they manage public relations. It’s vital to have a plan in place and open lines of communication when dealing with a crisis of any scale. Last week, we hosted our webinar, Crisis Management & PR, on Facebook Live to support […]
Every business and every employee within like to be recognized for their greatness. For some, it’s something that drives us; for others, it’s simply an appreciated side-product of their hard work. Regardless, for a business, an award is a marketing opportunity with short and long-term potential to help drive more customers, clients, and partnerships to […]
As some of you know, I am the founder of this company, and also some years back, I started the World Green Business Association (WGBA), which only survived a few months. I learned a lot in my journey as founder of the WGBA, and learned even more when it ultimately was crushed under the weight […]
Let’s face it; negative reviews can be a real bummer.
So, how can I remove my business from Yelp?