Let’s face it; negative reviews can be a real bummer.
So, how can I remove my business from Yelp?
Highlights·Internet Marketing·Online Public Relations·Search Engine Marketing·Search Engine Optimization
4 Ways Online Press Releases Increase SEO
Whether you’re highlighting an event, promotion, new product or charitable donation, online press releases are the vehicle to getting your message in front of the public eye.
The blog-o-sphere and Facebook world is a public one. People can comment, vent, complain, rant… you name it. So what happens when you have a sizeable internet presence and people start getting snarky and down right rude? Do you delete what’s negative? Do you tell people where to go? Do you ask people to stop? None […]
Christmas. Hanukkah. Bodhi Day. Ramadan. Kwanzaa. Etc. Whatever you celebrate, do you annually feel the need to stuff your joy into a little box and put it on the shelf so you can utter the requisite and innocuous “Happy Holidays” verbally and in your holiday cards? I feel the pull of political correctness too, and I rail against […]
Highlights·How To·Internet Marketing·Marketing Process·Off-Topic·Online Public Relations·Relationship Marketing·Word of Mouth Marketing
How To Control (Correct) Rumors
Everyone in PR knows that you need to control rumors before they damage you or your business. You don’t always get the luxury of being able to squash, but you can always do your best to combat the false stories with the truth. Let me show you how to do it through a real-life example. […]
PR, when most effective, is almost always going to be used as a vehicle to solidify your other marketing efforts. This means that most often, PR is not a standalone service, but rather, it is factored into your marketing strategy as an integral part of the whole picture. While anyone can do PR, its really […]
By David A. Greenwood, Director of Public Relations When I was a volunteer for Special Olympics in Massachusetts years ago, I was asked to help publicize a donation a local company was making to the organization. We knew that most donations under $1,000 do not get much publicity. Instead of taking a photo of the […]
By David A. Greenwood, Former Director of Public Relations What is public relations? Many mistake publicity for public relations but the true art of public relations is so much more. Public relations helps to build a corporate image, create much needed awareness for a product or service and it helps to raise the profile of […]
This article is dedicated to companies that are in overly saturated markets of any kind – the same principles apply to products and services alike. Business owners often find themselves struggling with how they are different, and many eventually conclude (rightly), that there is NO difference. From there, the typical responses are either/or getting discouraged, […]