I am proud and delighted to let you know that Vision Advertising is to receive “Honorable Mention” for the Better Business Bureau “Torch Award for Marketplace Ethics” at the 2007 Awards Banquet on October 4th, 2007. We’d like to thank our clients, employees, partners, suppliers and all of our many supporters. We thank you all […]
Marketing is far more than just your promotional activities (see diagram), and one clear example of what I’m talking about can be found in pricing and the resulting market positioning. Example: You are in the market for a consultant and find two. One asks $100 per hour, the other $300 per hour. Otherwise, they appear […]
(unless of course, it’s the right thing to do.) Most often, it won’t be. So many folks make the mistake of saving up their money and then blowing their wad on one big fat ad. Then, they sit back and wait while the phone doesn’t ring and then they feel like crap, blame the publication […]
In the personal landscape, MySpace has them and lots of people use others for their own (often amusing) daily rants. In the business landscape, it is one of the leading ways to turn speeches into conversations. How would you like to turn your colleagues into people who constantly have you on the top of their […]
CMS = Content Management System. Did you know that FrontPage is being phased out? Bad news for all the FP dependent, theoretically. The CMS solves that problem. There are a bunch of solutions out there; we use WordPress. Imagine… being able to log into a nice tidy little web site and being able to manage […]
Summer is upon us. Planning on working only part time this summer, or taking 3 day weekends all season? If so, consider the cost. Would you have a far more profitable fall if you planted some marketing seeds now? Would you be all that much more successful if you put that day off towards working […]
While most artists refuse to paint the same picture twice, the same goes for our graphic designers and their creations. While engineering our client’s projects, nothing we do is “cookie cutter” or template based; nor does it strongly resemble our last projects. Everything we do is unique and custom designed for each client and project. […]
PR, when most effective, is almost always going to be used as a vehicle to solidify your other marketing efforts. This means that most often, PR is not a standalone service, but rather, it is factored into your marketing strategy as an integral part of the whole picture. While anyone can do PR, its really […]
Well, you’re not the only one. When you work with an agency, you have a different experience. Most often, the ad agency is paid by the media outlet, and NOT by you, the business owner. This means that when you buy your media through your agency, you typically do not have to pay for our […]
Do you know someone that is really jazzed about you and your business and tries to help you get more opportunities? Do you fear that that person may not grasp fully what you do? The tip is this: Let it go. It doesn’t matter. As long as they have the basic accurate concept down and […]