Video content is growing to be more and more popular to many businesses for a marketing tactic. It has grown so much that it’s almost expected that you have a video on your website. Video marketing has become a huge part of digital marketing and according to HubSpot, 81% of businesses use video as a […]
This article originally appeared in the Worcester Business Journal on November 27th, 2017. Houses are built with blueprints; businesses are built with plans. Plans make the difference. Creating a winning marketing plan is to work within realistic goals, resources and options. This drives results. The best, most user-friendly plans contain: • A spreadsheet listing each […]
The purpose of authenticity in your branding is differentiation, and more importantly, disqualification. You specifically want to turn OFF the prospective clients right from the start that aren’t going to be a genuine and positive fit for your company. You won’t keep them anyway. The wrong clients won’t like working with you once they see […]
This article originally appeared in the Worcester Business Journal on October 2nd, 2017. Deciding whether to hire in-house marketers or to outsource to an agency isn’t always easy. Every situation is different, and there are variables. To keep things simple, I suggest starting by exploring three critical questions.
– Part I Some people see creating a marketing plan for their business as a necessary evil. It’s time consuming. It’s hard for you, the small business owner, to devote that time. Even when you do create one, the plan quickly becomes irrelevant the more that time passes without implementing it. So why make one, […]