The word "Free" pinned to a cork board.

Top 10 FREE Marketing Ideas (That WORK!)

In what could easily be described as a recession, the current state of the economy is forcing small and large enterprise alike to consider alternative means of marketing; some low cost, some free. Here’s a list of things you can do to market your company that won’t cost you a thing, but that will usually […]
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Marketing for Free: 5 Good Ideas

Here’s my five suggestions written out (copy and paste, if you want!) Volunteering Video Blogging (Vlogging) Social Media Relationship Building over Lunch Article submissions Here are some relevant links to this post: YouTube LinkedIn Twitter Facebook What do you think? Will you try any of these? Are you already doing one or more of these? […]
Search bar on virtual screen

How and Why to Choose a Domain

Domain names serve two purposes.  One, to point people to your online presence, and two, serve as an additional marketing tool. To make this month’s article really easy to read and learn from, I’ve created this chart of some fictitious (hopefully!) domains and critiqued them. Domain Comments www.mycompany.com Rating: good It is short, to the […]
Robert Kiyosaki of "Rich Dad" fame.

Robert Kiyosaki Knows His Marketing

So I guess it takes an international business celebrity to make the point, and hit home a little harder. Maybe I ought to write a book or dozen (ahem) too… I was reading the latest copy of Entrepreneur Magazine today, and I flipped it open to see one my heroes, Robert Kiyosaki, talking about the […]
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Word of Mouth Marketing – Not Just for Foodies

You might know this, you might not – I’m a foodie and have several “famous” recipes that send people to my parties in droves. I love to cook, and find artisic pleasure in making sensory experiences for my guests that sends them home raving about my cooking, my presentation and my creativity. I live for […]

Central Mass Green Awards, Sponsored by VA-Sponsored Initiative

The World Green Business Association is proud to announce our Corporate Sponsorship of the Central Mass Green Awards on May 21st. The Worcester Business Journal (WBJ) has selected nine businesses operating in Central Massachusetts who have demonstrated superior levels of commitment in the movement to become more environmentally responsible. The award winners were featured in […]

Getting Something for Nothing

Every now and then, someone comes in my office and says they need our services. But they can’t afford them. Hey, not everyone can, but once in a while, I get this one creative person that says they’ll give us a percentage of all future sales in lieu of payment for our services. 2 points […]