I’ve recently taken to salsa dancing (it’s awesome!). What I found the most interesting connection is how in salsa, the very first lesson is one of leadership, but often times in business and marketing, it can be one of the last – almost an afterthought. Consider this… In salsa, the man leads. Or at least […]
The World Green Business Association is proud to announce our Corporate Sponsorship of the Central Mass Green Awards on May 21st. The Worcester Business Journal (WBJ) has selected nine businesses operating in Central Massachusetts who have demonstrated superior levels of commitment in the movement to become more environmentally responsible. The award winners were featured in […]
Every now and then, someone comes in my office and says they need our services. But they can’t afford them. Hey, not everyone can, but once in a while, I get this one creative person that says they’ll give us a percentage of all future sales in lieu of payment for our services. 2 points […]
OK, in this case, the buyer was me (shaking head in disbelief). A supplier of ours (the Jerks) who shall remain nameless recently screwed up. Big. They cost us money. When I called to see what, if anything, they could do for us in light of the loss, I was pretty much told to deal […]
I am proud and delighted to let you know that Vision Advertising is to receive “Honorable Mention” for the Better Business Bureau “Torch Award for Marketplace Ethics” at the 2007 Awards Banquet on October 4th, 2007. We’d like to thank our clients, employees, partners, suppliers and all of our many supporters. We thank you all […]
Marketing is far more than just your promotional activities (see diagram), and one clear example of what I’m talking about can be found in pricing and the resulting market positioning. Example: You are in the market for a consultant and find two. One asks $100 per hour, the other $300 per hour. Otherwise, they appear […]
(unless of course, it’s the right thing to do.) Most often, it won’t be. So many folks make the mistake of saving up their money and then blowing their wad on one big fat ad. Then, they sit back and wait while the phone doesn’t ring and then they feel like crap, blame the publication […]
In the personal landscape, MySpace has them and lots of people use others for their own (often amusing) daily rants. In the business landscape, it is one of the leading ways to turn speeches into conversations. How would you like to turn your colleagues into people who constantly have you on the top of their […]
CMS = Content Management System. Did you know that FrontPage is being phased out? Bad news for all the FP dependent, theoretically. The CMS solves that problem. There are a bunch of solutions out there; we use WordPress. Imagine… being able to log into a nice tidy little web site and being able to manage […]
Summer is upon us. Planning on working only part time this summer, or taking 3 day weekends all season? If so, consider the cost. Would you have a far more profitable fall if you planted some marketing seeds now? Would you be all that much more successful if you put that day off towards working […]