Man whispering in the ear of shocked woman.

How To Control (Correct) Rumors

Everyone in PR knows that you need to control rumors before they damage you or your business. You don’t always get the luxury of being able to squash, but you can always do your best to combat the false stories with the truth. Let me show you how to do it through a real-life example. […]
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Marketing for Free: 5 Good Ideas

Here’s my five suggestions written out (copy and paste, if you want!) Volunteering Video Blogging (Vlogging) Social Media Relationship Building over Lunch Article submissions Here are some relevant links to this post: YouTube LinkedIn Twitter Facebook What do you think? Will you try any of these? Are you already doing one or more of these? […]
Search bar on virtual screen

How and Why to Choose a Domain

Domain names serve two purposes.  One, to point people to your online presence, and two, serve as an additional marketing tool. To make this month’s article really easy to read and learn from, I’ve created this chart of some fictitious (hopefully!) domains and critiqued them. Domain Comments www.mycompany.com Rating: good It is short, to the […]
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Omnipresence Found in LogMeIn

OK, so what do you do when you’re the owner of the company, the buck stops with you, you’re pretty much expected to be omnipresent – and you get sick? Now, I don’t mean “I have the sniffles” kind of sick – I mean the kind where you feel like someone’s run you over with […]
Linked icons representing a Social Network.

Getting Started with Social Networking – Where to Begin & How

So you’ve heard about social networking and if you read last month’s article, you’ve learned about what it is and how it works. In either case, by now, you might be asking yourself how you can get involved. One of the best places to start, for a beginner to the social networking universe, is with […]
Robert Kiyosaki of "Rich Dad" fame.

Robert Kiyosaki Knows His Marketing

So I guess it takes an international business celebrity to make the point, and hit home a little harder. Maybe I ought to write a book or dozen (ahem) too… I was reading the latest copy of Entrepreneur Magazine today, and I flipped it open to see one my heroes, Robert Kiyosaki, talking about the […]
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Word of Mouth Marketing – Not Just for Foodies

You might know this, you might not – I’m a foodie and have several “famous” recipes that send people to my parties in droves. I love to cook, and find artisic pleasure in making sensory experiences for my guests that sends them home raving about my cooking, my presentation and my creativity. I live for […]
Quote Marks

Excellent Quote

“Each failure is another brick in the road to success.” – Laura Briere. Yep, me. Just said it when I was talking to an intern about sales, and it struck him (and then me) as deeply insightful so I thought I’d share. Way to go, ME!! lol Have a great day!  🙂

Marketing on the Cheap – Social Networking

I just answered a great question on LinkedIn about marketing on the cheap and I thought you might be interested (since soooo many people want to know the answer to that same question). Enjoy! The asker posed: “Marketing/Advertising at low costs? I have recently opened my real estate company in Dubai would like to know […]