Twitter bird writing in a folder.

Twitter Marketing Success for CEO’s

Twitter is a highly celebrated, but largely misunderstood tool.  I’ve been on it for a few years myself, and have certainly experience the ups/downs of using the site. It looks SO simple, doesn’t it? The tool is indeed simple (very), but the proper leverage thereof is not easy at all.  Nor is any successful brand […]
Mobile version of Facebook Places.

Facebook Places vs. Foursquare, Which to Choose

Okay, so your business has its own website, Facebook, and maybe Twitter. You’re all set… or are you?  Well, not quite. There is one new trend that is quickly rising within the social media field and it is what’s known as a “location-based service.” What is that exactly? Well, location-based services are applications for your […]
WCVB Channel 5's Chronicle award.

Vision Advertising & Client Highlighted on WCVB Channel 5’s Chronicle

In September 2010, Vision Advertising was approached to contribute to a story for (Boston) Channel 5’s Chronicle program about Facebook. Wanting to see a success story, we offered to highlight Scizzors, one of the earliest adopters of our Facebook programs. Beginning about 02:07 into the story through 04:00, Vision Advertising’s Laura Briere, along with Scizzors […]
Example of checking in on Facebook Places.

How to Help Your Customers Use Facebook Places Safely

Facebook has a shiny new thing called Places, and through that, Deals.  They work in conjunction with your Business Page.   Three concepts, explained: People can be a fan of your PAGE and receive updates as you post them in their news feed People can check-in to your PLACE when they are physically present, and when it […]
Happy New Year Hanging Baubles

7 Important Resolutions for 2011

Doing the same thing while expecting different results is the definition of insanity!  Therefore, we should resolve to do some things a little differently. Here are the things I suggest considering for your business: Step outside your comfort zone and explore new marketing possibilities that you may not have been willing to consider in 2010.  […]