A squeeze page is a web page — which has the sole purpose of capturing a new lead and filling your pipeline — that offers something for free (or discounted) in exchange for information from your new lead. The general approach includes a collection of at least a first name and email address, but some squeeze pages gather much more […]
You may have the best resume, the best recommendations, and the best grades. But the fact is, that without an internship and valuable real-world, practical experience to leverage, you’re not going to get very far in your quest to find that job you really want. Nowadays, Bachelor’s degrees are commonplace, and even Masters grads are […]
Twitter is a highly celebrated, but largely misunderstood tool. I’ve been on it for a few years myself, and have certainly experience the ups/downs of using the site. It looks SO simple, doesn’t it? The tool is indeed simple (very), but the proper leverage thereof is not easy at all. Nor is any successful brand […]
So you’ve just started a business! Congratulations. Now buckle up. Be prepared for the best and worst experience of your life, all rolled into one. I’m not kidding. I LOVE my company, my job and what we do, and actually, every day is fantastic. Now. I really couldn’t ask for a better company, team or […]
Watch this segment featuring our President & Founder, Laura L. Briere and you decide! Here are the links you’ll need. https://www.linkedin.com https://apps.facebook.com/branchout/
Okay, so your business has its own website, Facebook, and maybe Twitter. You’re all set… or are you? Well, not quite. There is one new trend that is quickly rising within the social media field and it is what’s known as a “location-based service.” What is that exactly? Well, location-based services are applications for your […]
“The concept of trust in marketing is almost a paradox because there are no guarantees, and outcomes are unpredictable. Despite that, trust and ethical practice is at the core of Vision Advertising. It is our mission to create and nurture relationships of trust and reliability with those we serve, but also within our company to […]
In September 2010, Vision Advertising was approached to contribute to a story for (Boston) Channel 5’s Chronicle program about Facebook. Wanting to see a success story, we offered to highlight Scizzors, one of the earliest adopters of our Facebook programs. Beginning about 02:07 into the story through 04:00, Vision Advertising’s Laura Briere, along with Scizzors […]
Facebook has a shiny new thing called Places, and through that, Deals. They work in conjunction with your Business Page. Three concepts, explained: People can be a fan of your PAGE and receive updates as you post them in their news feed People can check-in to your PLACE when they are physically present, and when it […]
Nothing is more important in written communications than knowing how to write properly. When you rely on the written word as a primary form of marketing or communication, you can’t go about butchering the language if you expect to leverage it in any sort of meaningful way. It doesn’t do much for people’s impressions of […]