Marketing Planning…When and Who

The holidays are upon us, and pretty soon we’ll be watching the ball drop in Times Square. Do you know where your marketing will lead you in the New Year? Or have you even thought that far ahead? If you have thought ahead and planned for 2006’s marketing activities, you are on the right track. […]


Illustrative example: David invests $10K in Q1 into marketing, makes $10K back in Q2, and an additional $20K in Q3 & Q4. Total profit from marketing investment = $20K. Initial investment = $10K. Time to reap return = 6 months. So, with that example how on earth can you go wrong? What if David didn’t […]