Selling a customer a bar of soap is money earned, but it’s not going to keep a business afloat. You want to encourage customers to spend more. To do so, you need to show them everything else you have to offer. That’s where the two sales tactics – cross-selling and upselling – come into play. […]
COVID-19 isn’t going to clock out now that 2020 is over, and with the recent and horrifying assault on our Capitol, it’s difficult to predict whether 2021 will be much better. While it may seem the country is spiraling down a dark path, local government is still taking action to support communities and stop the […]
Holiday parties are a great way for staff members to enjoy one another’s company without the underlying pressures of the workplace. They’re a much-appreciated reprieve from the year-ending deadlines and a celebration of achieving goals. Most importantly, they’re a morale boost. With COVID taking an ax to this year’s calendar, business owners need to find […]
Update as of Tuesday, December 8th: Due to Governor Baker’s recent announcement of a rollback on Massachusetts phased reopening, we have revised this blog accordingly. While 2020 coming to an end is certainly cause for celebration, we’re not out of the woods yet. Like the gift that keeps on giving, COVID is coming into the […]
As another wave of restrictions and lockdowns take effect throughout the US, some businesses’ (and customers’) dreams of a Merry Christmas, Happy Hanukkah, or a Happy Kwanzaa are freezing over. Other companies, who are playing the long game against COVID and the recession, are finding themselves in a better position as the holidays enter full […]
Small businesses haven’t had the easiest year. And for many, the introduction of a newly updated Facebook Business Suite couldn’t have come at a more inopportune time. While businesses may have to scramble to learn the new user interface, there are also new tools and streamlined processes for managing and measuring the performances of both […]
Although it may not look like it from our current perspectives, we have reasons to give thanks this Thanksgiving. As Massachusetts residents, we continue to have infection rates that are lower than most of the country. Also, we can appreciate how our community has come together to support local businesses this year. Nevertheless, cases are […]
Once you have employees, your business changes. Leadership isn’t defined by that you lead, but how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no right or wrong answers, but they all form different types of leaders with different strengths. When I joined the Vision team, […]
This article originally appeared in the Worcester Business Journal on April 27th, 2020. When I started to write this at the beginning of March, this article was about the need for the genuine human connection that businesses need to maintain with those in their network, from partners to communities. Now, in a world of social […]
Regardless of where you, your company, and your staff fall on the political spectrum, we can all agree voting this year is vital. It’s the elephant – or donkey – in the room that we simply can’t ignore. As the old saying goes, “the personal is political,” and since your team is made up of […]